Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the shade match: colour, depth, undertone and colour family only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth, undertone and colour family only. Each row leads with its shade match; the overall match is beneath it.
Differences: Matte rather than shimmer (finish)· Palette rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
23
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than shimmer (finish) · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Very close colour· Claims crease resistance· Claims comfort
Differences: Matte rather than shimmer (finish)· Liquid rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
25
Wear & performance
55
Comfort & skin suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than shimmer (finish) · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Matte rather than shimmer (finish)· Powder rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
23
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than shimmer (finish) · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Black rather than grey· Matte rather than shimmer (finish)· Palette rather than stick (format)
Score details
Shade match
79
Finish, pigmentation & format
23
Wear & performance
61
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Black rather than grey · Matte rather than shimmer (finish) · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Brown rather than grey· Powder rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Close colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than grey · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
58
Finish, pigmentation & format
76
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than stick (format)
Score details
Shade match
56
Finish, pigmentation & format
90
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Berry rather than grey· Powder rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
53
Finish, pigmentation & format
76
Wear & performance
61
Comfort & skin suitability
50
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Berry rather than grey · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Lighter· Berry rather than grey· Powder rather than stick (format)
Score details
Shade match
52
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Berry rather than grey · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Mauve rather than grey
Score details
Shade match
47
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than grey · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
CoverGirl TruNaked Eyeshadow Palette in Smokey, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 09 Espresso Matte. Matched on pan 7. Every attribute compared, with its share of the score.
ComparedYour shade09 Espresso MatteClosest shade matchSmokeyHow they compareScore
Shade match55% of overall96
Colour60%94#594947#554747Very close colourColour difference 1.6 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish65%20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall38
Longevity50%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 66/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT Solo Shadow Cream Eyeshadow in Nelson, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 09 Espresso Matte. Every attribute compared, with its share of the score.
ComparedYour shade09 Espresso MatteClosest overall alternativeNelsonHow they compareScore
Shade match55% of overall83
Colour60%74#594947#5e514aClose colourColour difference 4.4 (0 is identical)
Depth15%91Deep / darkDeep / darkSameDepth difference 4.2 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish65%100ShimmerShimmerSameSame shimmer finish
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Overall match 85/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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