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Luminous Longwear Liquid Foundation Americano dupes and alternatives SIIA Cosmetics

Deep tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F14.9NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
AmericanoChange shade
Depth and undertone: Deep tan
Finish and coverage: Luminous · Buildable coverage
The match
Revolution Beauty
F14.9NC
Depth and undertone: Deep tan · Olive · cool olive
Finish and coverage: Radiant · Light coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
Costs $0.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 18W San Clemente

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
AmericanoChange shade
Depth and undertone: Deep tan
Finish and coverage: Luminous · Buildable coverage
The match
Tower 28 Beauty
18W San Clemente
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: intense deep shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    14.5N Redondo
    Shade match 84
    $36SephoraSephoraCosts $21.60 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Deep Neutral

    Medium confidence· Digital match

    View match
  3. Shade match 81
    $39SephoraSephoraCosts $24.60 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  4. #6 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW6.5
    Shade match 84
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep warm 6.5

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    15W Rancho Mirage
    Shade match 80
    $36SephoraSephoraCosts $21.60 more

    Matches: Both claim a lightweight feel

    Differences: Slightly deeperRadiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Deep Warm

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: dark-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  7. #9 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    17R Santa Ynez
    Shade match 79
    $36SephoraSephoraCosts $21.60 more

    Matches: Both claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  8. #10 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DN8
    Shade match 82
    $49SephoraSephoraCosts $34.60 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep neutral 8

    Medium confidence· Digital match

    View match
  9. #11 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW8
    Shade match 81
    $49SephoraSephoraCosts $34.60 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Slightly deeperRadiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep warm 8

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $28SephoraSephoraCosts $13.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    71
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: cocoa - dark brown skin with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    35N Victorious
    Shade match 89
    $47SephoraSephoraCosts $32.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    10 Mozambique
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)Costs $5.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: warm, golden brown that pops on undertones with sunlit depth

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $48SephoraSephoraCosts $33.60 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $38SephoraSephoraCosts $23.60 more

    Matches: Claims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: deep, neutral to warm

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $44SephoraSephoraCosts $29.60 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea
    Shade match 83
    $12$20Ulta BeautyUlta Beauty$2.40 less (17%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: cool, rich brown with subtle neutral tones

    Medium confidence· Digital match

    View match
  17. Shade match 81
    $41Ulta BeautyUlta Beauty(product price)Costs $26.60 more

    Matches: Both claim long-wearingBoth claim a lightweight feelAdds SPF 25

    Differences: Natural rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: dark to deep with a neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    425 Medium Deep
    Shade match 79
    $52SephoraSephoraCosts $37.60 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    60
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Neutral
    Shade match 84
    $52SephoraSephoraCosts $37.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC55
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $31.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Radiant rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: deep rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  21. Shade match 91
    $18.49Ulta BeautyUlta Beauty(product price)Costs $4.09 more

    Matches: Near-identical swatch colourSame buildable coverageClaims a skin-like finish

    Differences: Natural rather than luminous finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    56
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · No long-wear claim

    Retailer shade note: deep tan with warm yellow undertone

    Medium confidence· Digital match

    View match
  22. #24 · Armani Beauty

    Luminous Silk Foundation

    13.8
    Shade match 89
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: very deep, warm olive

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $23.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    38
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 87
    $72Ulta BeautyUlta BeautyCosts $57.60 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  25. #27 · Armani Beauty

    Luminous Silk Foundation

    13.6
    Shade match 88
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: very deep, neutral olive

    Medium confidence· Digital match

    View match
  26. Shade match 82
    $40SephoraSephoraCosts $25.60 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: tan with warm golden tones

    Medium confidence· Digital match

    View match
  27. #29 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Dark
    Shade match 85
    $45Ulta BeautyUlta BeautyCosts $30.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    71
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: deep with neutral-cool undertones

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $44SephoraSephoraCosts $29.60 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  29. #31 · TIRTIR

    Mask Fit Red Cushion

    40N CINNAMON
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Near-identical swatch colourClaims transfer resistanceClaims not settling into lines

    Differences: Matte rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    37
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  30. #32 · Palladio Beauty

    Wet & Dry Powder Foundation

    Toasted Almond
    Shade match 91
    $17.99Ulta BeautyUlta BeautyCosts $3.59 more

    Matches: Near-identical swatch colour

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    50

    Looks identical

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Americano (Deep tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Looks identical
    • Deep · Warm · golden undertone

    $22

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.8 N

    • Very close colour
    • Deep tan · Olive · neutral olive undertone

    $32

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 450

    • Very close colour
    • Deep tan · Neutral undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Very close colour
    • Deep

    $12

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Close colour
    • Deep tan · Olive · warm olive undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F14.9NC, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Americano. Every attribute compared, with its share of the score.

ComparedYour shadeAmericanoClosest shade matchF14.9NCScore
Shade match55% of overall91
Colour98#926641#916643Looks identicalColour difference 0.6 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownOlive · cool oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F14.9NC.

Same or better

  • Near-identical swatch colour
  • Radiant finish instead of luminous
  • Light rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listListed (hexyl cinnamal)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 18W San Clemente, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Americano. Every attribute compared, with its share of the score.

ComparedYour shadeAmericanoClosest overall alternative18W San ClementeScore
Shade match55% of overall91
Colour97#926641#906441Looks identicalColour difference 1.0 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 18W San Clemente.

Same or better

  • Near-identical swatch colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F14.9NC

Match price
$15Ulta BeautyUlta Beauty
Costs $0.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 18W San Clemente

Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.