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Luminous Longwear Liquid Foundation Fair dupes and alternatives SIIA Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Milani
Creamy Nude
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$1.41 less (10%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Youngblood Loose Mineral Foundation Barely Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Youngblood
Barely Beige
Depth and undertone: Fair · Warm
Finish and coverage: Buildable coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Best price
$50Ulta BeautyUlta Beauty
Costs $35.60 more

Your shade $14.40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    3W Coronado
    Shade match 88
    $36SephoraSephoraCosts $21.60 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Light Warm

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Medium Warm
    Shade match 87
    $39Ulta BeautyUlta BeautyCosts $24.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN5
    Shade match 90
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 5

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Fair 125 C
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)Costs $1.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingAdds SPF 30

    Differences: Radiant rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light-medium shade, golden undertone

    Low confidence· Digital match

    View match
  6. #8 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN10
    Shade match 89
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 10

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $32SephoraSephoraCosts $17.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: warm medium deep

    Medium confidence· Digital match

    View match
  8. #10 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  9. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Warm
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Radiant rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: extra fair with peachy undertone for very pale skin

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Skin Glow Foundation

    2WO Warm Olive
    Shade match 89
    $60SephoraSephoraCosts $45.60 more

    Matches: Near-identical swatch colourSame buildable coverage

    Differences: Radiant rather than luminous finishDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Does not claim a lightweight feel

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $32SephoraSephoraCosts $17.60 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: neutral light sand

    Medium confidence· Digital match

    View match
  12. #14 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LC1.5
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light cool 1.5

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Maracuja Juicy Glow Tint

    16N Fair-Light Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LW10
    Shade match 86
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light warm 10

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    71
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match
  17. Shade match 86
    $56Ulta BeautyUlta BeautyCosts $41.60 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than luminous finish

    Score details
    Shade match
    86
    Finish & visual result
    71
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Radiant rather than luminous finish

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $49Ulta BeautyUlta BeautyCosts $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: light neutral beige

    Medium confidence· Digital match

    View match
  19. #21 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 87
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $44SephoraSephoraCosts $29.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  21. #23 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 2.5
    Shade match 86
    $38Ulta BeautyUlta Beauty(product price)Costs $23.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Light-medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light-medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light-medium rather than buildable coverage · No long-wear claim

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    2 Warm
    Shade match 88
    $52SephoraSephoraCosts $37.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: very fair with warm golden undertones

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $39SephoraSephoraCosts $24.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingAdds SPF 50

    Differences: Natural rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Neutral Warm
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $81Ulta BeautyUlta Beauty(product price)Costs $66.60 more

    Matches: Near-identical swatch colour

    Differences: Radiant rather than luminous finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light-medium shade, golden undertone

    Low confidence· Digital match

    View match
  26. Shade match 89
    $39SephoraSephoraCosts $24.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Cool
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  28. #30 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  29. Shade match 91
    $69SephoraSephoraCosts $54.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: fair to light warm

    Medium confidence· Digital match

    View match
  30. #32 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3W
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)Costs $20.60 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  31. #33 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 91
    $58SephoraSephoraCosts $43.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Matte rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    46
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Extra light, cool undertones

    Medium confidence· Digital match

    View match
  32. Shade match 91
    $53SephoraSephoraCosts $38.60 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    38
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 32 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Fair (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchCreamy NudeScore
Shade match55% of overall92
Colour99#ebc9a4#eac9a4Looks identicalColour difference 0.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared37
Finish0LuminousMatteDifferentMatte finish rather than luminous
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude.

Same or better

  • $1.41 less
  • Near-identical swatch colour
  • Full rather than buildable coverage
  • Both claim long-wearing

Different

  • Matte finish instead of luminous
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Youngblood Loose Mineral Foundation in Barely Beige, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeBarely BeigeScore
Shade match55% of overall89
Colour94#ebc9a4#edcca3Very close colourColour difference 1.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finishnot comparableLuminousNot listedNot comparedFinish not listed for one product
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 85/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Barely Beige.

Same or better

  • Very close colour
  • Same buildable coverage
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude

Match price
$12.99Ulta BeautyUlta Beauty
$1.41 less (10%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Youngblood Loose Mineral Foundation Barely Beige

Best price
$50Ulta BeautyUlta Beauty
Costs $35.60 more

Your shade $14.40 at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.