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Luminous Longwear Liquid Foundation Mocha dupes and alternatives SIIA Cosmetics

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage.

Closest shade match: Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 14

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
MochaChange shade
Depth and undertone: Medium tan
Finish and coverage: Luminous · Buildable coverage
The match
Fenty Beauty
14
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Natural · Light coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B90

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
MochaChange shade
Depth and undertone: Medium tan
Finish and coverage: Luminous · Buildable coverage
The match
Chanel
B90
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
79
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Match price
$69Ulta BeautyUlta Beauty
Costs $54.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light-deep shade, neutral undertone

    Low confidence· Digital match

    View match
  2. Shade match 88
    $49Ulta BeautyUlta BeautyCosts $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: golden olive

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $38SephoraSephoraCosts $23.60 more

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: tan, warm

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $26.60 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: medium-tan with a neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Mocha (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    530 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 530 Suede C

    • Very close colour
    • Medium · Cool undertone

    $32

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 14, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade match14Score
Shade match55% of overall91
Colour98#bf8c57#bf8d5aLooks identicalColour difference 0.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared52
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 74/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 14.

Same or better

  • Near-identical swatch colour
  • Light rather than buildable coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B90, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest overall alternativeB90Score
Shade match55% of overall85
Colour88#bf8c57#c98e59Very close colourColour difference 2.5 (0 is identical)
Depth96Medium tanMediumCloseDepth difference: 2.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B90.

Same or better

  • Very close colour
  • Radiant finish instead of luminous
  • Light rather than buildable coverage
  • Both claim long-wearing

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 14

Match price
$41Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B90

Match price
$69Ulta BeautyUlta Beauty
Costs $54.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.