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Luminous Longwear Liquid Foundation Mocha dupes and alternatives SIIA Cosmetics

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Haleys Beauty Re-form Luminous Skin Foundation 6.50 Tan - Warm

The equivalent shade and the most similar foundation overall.

Your shade
SIIA Cosmetics
MochaChange shade
Depth and undertone: Medium tan
Finish and coverage: Luminous · Buildable coverage
The match
Haleys Beauty
6.50 Tan - Warm
Depth and undertone: Medium tan · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
71
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    12.5N Mojave
    Shade match 86
    $36SephoraSephoraCosts $21.60 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Tan Neutral

    Medium confidence· Digital match

    View match
  2. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN11
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: medium neutral 11

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Maracuja Juicy Glow Tint

    36S Medium-Tan Sand
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light-deep neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light-deep shade, neutral undertone

    Low confidence· Digital match

    View match
  6. #7 · L.A. Girl

    Pro Coverage Liquid Foundation

    Nude Beige
    Shade match 83
    $10Ulta BeautyUlta Beauty$4.40 less (31%)

    Matches: Both claim long-wearing

    Differences: Radiant rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  7. Shade match 88
    $49Ulta BeautyUlta BeautyCosts $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: golden olive

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $38SephoraSephoraCosts $23.60 more

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: tan, warm

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: golden

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    71
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  11. #12 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 19
    Shade match 84
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC47
    Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $31.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Radiant rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: deepest neutral with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC40
    Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $31.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Radiant rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: medium beige with golden peach undertone for medium skin

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Mocha (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    530 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 530 Suede C

    • Very close colour
    • Medium · Cool undertone

    $32

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haleys Beauty Re-form Luminous Skin Foundation in 6.50 Tan - Warm, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest match6.50 Tan - WarmScore
Shade match55% of overall91
Colour98#bf8c57#bd8b58Looks identicalColour difference 0.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall71
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haleys Beauty Re-form Luminous Skin Foundation in 6.50 Tan - Warm.

Same or better

  • Near-identical swatch colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 6.50 Tan - Warm

Best price
$39Ulta BeautyUlta Beauty
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.