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Always On Skin-Balancing Foundation D20N dupes and alternatives Smashbox

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098

The equivalent shade and the most similar foundation overall.

Your shade
Smashbox
D20NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
The match
KVD Beauty
Deep 098
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
40
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $48Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $42Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Same natural finishSame full coverageBoth claim 16-hour wear

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: tan to deep skin with warm, yellow undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $49SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $44SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Same neutral undertoneSame natural finishClaims a lightweight feel

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #7 · Well People

    Supernatural Complexion Stick

    46 Rich Neutral
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$26.80 less (60%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Forever Hydra Nude Foundation

    9N Neutral
    Shade match 81
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  8. #9 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 80
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same neutral undertoneSame natural finish

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  9. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 90
    $38SephoraSephora$7 less (16%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: true neutral

    Medium confidence· Digital match

    View match
  10. Shade match 77
    $44SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame natural finishBoth claim transfer resistance

    Differences: Slightly lighterMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  12. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    38Y
    Shade match 78
    $24SephoraSephora$21 less (47%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with yellow undertones

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $34SephoraSephora$11 less (24%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    64
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  14. Shade match 74
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 74
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  16. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    D4NEUTRAL
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 74
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm bronze undertones

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $46SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: deep to rich - neutral, slightly warm golden

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D20N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    440 Truffle

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 440 Truffle

    • Close colour
    • Rich deep

    $15.99

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Slight colour difference
    • Rich deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098, against Smashbox Always On Skin-Balancing Foundation in D20N. Every attribute compared, with its share of the score.

ComparedYour shadeD20NClosest matchDeep 098Score
Shade match55% of overall95
Colour92#5a2f0c#572e12Very close colourColour difference 2.0 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098.

Same or better

  • $3 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Deep 098

Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.