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Always On Skin-Balancing Foundation D20N dupes and alternatives Smashbox

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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30 matches

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 16 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
D20NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Charlotte Tilbury
16 Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
D20NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
The match
KVD Beauty
Deep 098
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    495
    Shade match 83
    $48Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Dermablend

    Flawless Creator Liquid Foundation Drops

    75W
    Shade match 80
    $42Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Same natural finishSame full coverageBoth claim 16-hour wear

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: tan to deep skin with warm, yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Cocoa
    Shade match 88
    $49SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · KimChi Chic Beauty

    A Really Good Foundation

    136D
    Shade match 86
    $29Ulta BeautyUlta Beauty(product price)$16 less (36%)

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNatural matte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: Deep with Neutral Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    476N Umber
    Shade match 94
    $49SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    490
    Shade match 85
    $44SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Deep Amber
    Shade match 90
    $14.97WalmartWalmart$30.03 less (67%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    490
    Shade match 89
    $40SephoraSephora$5 less (11%)

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    477N Mahogany
    Shade match 90
    $49SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B160
    Shade match 85
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Same neutral undertoneSame natural finishClaims a lightweight feel

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Supernatural Complexion Stick

    46 Rich Neutral
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$26.80 less (60%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 82
    $18.99WalgreensWalgreens$26.01 less (58%)

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 127 Truffle
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Forever Hydra Nude Foundation

    9N Neutral
    Shade match 81
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30

    DC9
    Shade match 85
    $65SephoraSephoraCosts $20 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep shade with cool undertones 9

    Medium confidence· Digital match

    View match
  16. #18 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 80
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same neutral undertoneSame natural finish

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 90
    $38SephoraSephora$7 less (16%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: true neutral

    Medium confidence· Digital match

    View match
  18. #20 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    485
    Shade match 77
    $44SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame natural finishBoth claim transfer resistance

    Differences: Slightly lighterMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. #21 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 84
    $49SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    54G Deep Golden
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Best Skin Ever Liquid Foundation

    38Y
    Shade match 78
    $24SephoraSephora$21 less (47%)

    Matches: Same natural finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with yellow undertones

    Medium confidence· Digital match

    View match
  22. #24 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Very Deep 4
    Shade match 85
    $34SephoraSephora$11 less (24%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    64
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    506W
    Shade match 74
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Tiramisu
    Shade match 74
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · about-face

    THE PERFORMER Skin-Focused Foundation

    D4NEUTRAL
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  26. #28 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    516W
    Shade match 74
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm bronze undertones

    Medium confidence· Digital match

    View match
  27. #29 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P11
    Shade match 84
    $52SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a blurring effectBoth claim 18-hour wear

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: very deep peach

    Medium confidence· Digital match

    View match
  28. #30 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    30
    Shade match 81
    $46SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: deep to rich - neutral, slightly warm golden

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D20N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    440 Truffle

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 440 Truffle

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Slight colour difference
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 16 Neutral, against Smashbox Always On Skin-Balancing Foundation in D20N. Every attribute compared, with its share of the score.

ComparedYour shadeD20NClosest shade match16 NeutralScore
Shade match55% of overall99
Colour99#5a2f0c#592f0bLooks identicalColour difference 0.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 16 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098, against Smashbox Always On Skin-Balancing Foundation in D20N. Every attribute compared, with its share of the score.

ComparedYour shadeD20NClosest overall alternativeDeep 098Score
Shade match55% of overall95
Colour92#5a2f0c#572e12Very close colourColour difference 2.0 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098.

Same or better

  • $3 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 16 Neutral

Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098

Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.