Beautler.Your beauty butler

Always On Skin-Balancing Foundation M20N dupes and alternatives Smashbox

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: SIIA Cosmetics Flawless Glow Cushion Foundation N11 Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
M20NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
The match
SIIA Cosmetics
N11 Caramel
Depth and undertone: Tan · Neutral
Finish and coverage: Luminous finish
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$20 less (44%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 119M

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
M20NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
The match
KimChi Chic Beauty
119M
Depth and undertone: Tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
88
Wear (Wear & performance)
61
Skin (Skin suitability)
80
Match price
$29Ulta BeautyUlta Beauty
$16 less (36%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $22Ulta BeautyUlta Beauty(product price)$23 less (51%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    350
    Shade match 95
    $15.99Ulta BeautyUlta Beauty(product price)$29.01 less (64%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $69SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 97
    $34Ulta BeautyUlta Beauty(product price)$11 less (24%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $69SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 87
    $60SephoraSephoraCosts $15 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 90
    $14.78WalmartWalmart$30.22 less (67%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $32SephoraSephora$13 less (29%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW45
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim colour stability

    Retailer shade note: medium mahoghany with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C7 Cool Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $14.50Ulta BeautyUlta Beauty$30.50 less (68%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  16. #18 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 94
    $32SephoraSephora$13 less (29%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Temptu

    Perfect Canvas Foundation

    6.5N Olive Nude
    Shade match 89
    $34Ulta BeautyUlta Beauty(product price)$11 less (24%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneNatural matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural matte rather than natural finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium shade with neutral-to-olive undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9 Warm Medium Deep
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa
    Shade match 85
    $20Ulta BeautyUlta Beauty(product price)$25 less (56%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: caramel with warm undertones for soft bronze skin

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)$33.01 less (73%)

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 85
    $21$30Ulta BeautyUlta Beauty$24 less (53%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  22. #24 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 86
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    46
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-peach

    Medium confidence· Digital match

    View match
  23. #25 · Essence

    Foundation Stick

    203
    Shade match 90
    $6.99Ulta BeautyUlta Beauty(product price)$38.01 less (84%)

    Matches: Near-identical swatch colour

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium with red undertones

    Medium confidence· Digital match

    View match
  24. #26 · Nudestix

    Tinted Cover Foundation

    NUDE 7.5
    Shade match 91
    $19$38SephoraSephora$26 less (58%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: medium dark

    Medium confidence· Digital match

    View match
  25. Shade match 84
    $32SephoraSephora$13 less (29%)

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  26. Shade match 85
    $14.50Ulta BeautyUlta Beauty$30.50 less (68%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Sheer Skin Tinted Foundation

    Almond
    Shade match 93
    $10Ulta BeautyUlta Beauty$35 less (78%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  28. Shade match 88
    $14.95Ulta BeautyUlta Beauty$30.05 less (67%)

    Matches: Near-identical swatch colour

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  29. Shade match 84
    $53SephoraSephoraCosts $8 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation M20N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  4. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  6. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

SIIA Cosmetics Flawless Glow Cushion Foundation in N11 Caramel, against Smashbox Always On Skin-Balancing Foundation in M20N. Every attribute compared, with its share of the score.

ComparedYour shadeM20NClosest shade matchN11 CaramelScore
Shade match55% of overall97
Colour95#ad7753#b27a55Looks identicalColour difference 1.3 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared34
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 70/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SIIA Cosmetics Flawless Glow Cushion Foundation in N11 Caramel.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a lightweight feel

Different

  • Luminous finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 119M, against Smashbox Always On Skin-Balancing Foundation in M20N. Every attribute compared, with its share of the score.

ComparedYour shadeM20NClosest overall alternative119MScore
Shade match55% of overall93
Colour90#ad7753#b37c53Very close colourColour difference 2.3 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 119M.

Same or better

  • $16 less
  • Very close colour
  • Same neutral undertone
  • Natural matte finish instead of natural
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

SIIA Cosmetics Flawless Glow Cushion Foundation N11 Caramel

Match price
$25Ulta BeautyUlta Beauty
$20 less (44%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 119M

Match price
$29Ulta BeautyUlta Beauty
$16 less (36%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.