Always On Skin-Balancing Foundation D10W dupes and alternatives Smashbox
4.3 (1,324)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim colour stability· Not marketed for combination/sensitive skin
Score details
Shade match
95
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$20Ulta Beauty(product price)$25 less (56%)4.5 (18)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
89
Wear & performance
49
Skin suitability
40
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin
Retailer shade note: warm, golden brown that pops on undertones with sunlit depth
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm deep golden undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
91
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· Does not claim colour stability· Not marketed for combination/sensitive skin
Score details
Shade match
91
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
$22Ulta Beauty(product price)$23 less (51%)3.5 (42)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
91
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
70
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan to deep skin with warm, peach undertones
$13.99Ulta Beauty(product price)$31.01 less (69%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same full coverage· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
76
Wear & performance
73
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: deepest with neutral rich brown undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
81
Wear & performance
52
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: deep neutral skin with subtle red undertones
Matches: Very close colour· Same natural finish· Both claim colour stability
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
91
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
89
Wear & performance
61
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal/sensitive skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
$41Ulta Beauty(product price)$4 less (9%)4.3 (1,733)
Matches: Near-identical swatch colour· Same natural finish· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
72
Wear & performance
49
Skin suitability
100
Looks identical · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark to deep with a neutral undertone
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Slightly deeper· Medium rather than full coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
91
Wear & performance
52
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
$18.49Ulta Beauty(product price)$26.51 less (59%)4.3 (1,381)
Matches: Same warm undertone· Same natural finish· Claims a skin-like finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
40
Skin suitability
100
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep tan with warm yellow undertone
$39.50Ulta Beauty(product price)$5.50 less (12%)4.4 (15,124)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Matte rather than natural finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
67
Wear & performance
52
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/normal/sensitive skin
Retailer shade note: deepest skin w/ golden undertones
Matches: Very close colour· Same warm undertone· Both claim 16-hour wear
Differences: Radiant rather than natural finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
67
Wear & performance
58
Skin suitability
20
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
46
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
70
Wear & performance
49
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: deep brown w/ golden undertones
Differences: Radiant rather than natural finish· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
49
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: intense deep shade, golden undertone
The closest shade to Smashbox Always On Skin-Balancing Foundation D10W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in DG7, against Smashbox Always On Skin-Balancing Foundation in D10W. Every attribute compared, with its share of the score.
ComparedYour shadeD10WClosest shade matchDG7How they compareScore
Shade match55% of overall99
Colour60%99#95613a#956038Looks identicalColour difference 0.4 (0 is identical)
Depth15%99Deep tanDeepCloseDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 410, against Smashbox Always On Skin-Balancing Foundation in D10W. Every attribute compared, with its share of the score.
ComparedYour shadeD10WClosest overall alternative410How they compareScore
Shade match55% of overall98
Colour60%98#95613a#986239Looks identicalColour difference 0.8 (0 is identical)
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $24 more
