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Always On Skin-Balancing Foundation T20C dupes and alternatives Smashbox

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Deep Cool 2

The equivalent shade and the most similar foundation overall.

Your shade
Smashbox
T20CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Full coverage
The match
Clinique
Deep Cool 2
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
72
Wear (Wear & performance)
73
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $4 more

Your shade $45 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    41N Butterum
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$21 less (47%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    38 Deep Tan Cool
    Shade match 93
    $21$30Ulta BeautyUlta Beauty$24 less (53%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneSame natural finishBoth claim 12-hour wear

    Differences: Light rather than full coverageDoes not claim transfer resistanceNot marketed for normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    73
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    Beyond Matte Liquid Foundation

    M16
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: deeper brown w/ red undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9 Cool Deep
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Same cool undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    I am Magic Powder Foundation

    Tanzania - Dark 3
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)$25 less (56%)

    Matches: Near-identical swatch colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. #10 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$26.80 less (60%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #11 · Juvia's Place

    I am Magic Powder Foundation

    Katsina - Dark 2
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$25 less (56%)

    Matches: Very close colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)$27.01 less (60%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    46
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$26.01 less (58%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Amazonian Clay Blurring Powder Foundation

    57N Rich Neutral
    Shade match 94
    $40SephoraSephora$5 less (11%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. #15 · Well People

    Skinforia Serum Foundation

    40 Deep Neutral
    Shade match 82
    $21$30Ulta BeautyUlta Beauty$24 less (53%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  15. #16 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  16. #17 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #18 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$29.01 less (64%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $46Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    52
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep tan with red-golden undertones

    Medium confidence· Digital match

    View match
  19. #20 · Essence

    Foundation Stick

    260
    Shade match 82
    $6.99Ulta BeautyUlta Beauty(product price)$38.01 less (84%)

    Matte · Medium coverage

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: tan deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · Tarte

    Face Tape Full Coverage Foundation

    58H Rich Honey
    Shade match 74
    $42SephoraSephora$3 less (7%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  21. #22 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    11 Stay Brandy
    Shade match 88
    $41Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Matte rather than natural finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    49
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  22. #23 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Warm
    Shade match 71
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $36SephoraSephora$9 less (20%)

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral undertones

    Medium confidence· Digital match

    View match
  24. #25 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    460 Medium Deep
    Shade match 70
    $52SephoraSephoraCosts $7 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  25. #26 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8-10 Deep
    Shade match 82
    $20.99Ulta BeautyUlta Beauty(product price)$24.01 less (53%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #27 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Warm
    Shade match 81
    $14Ulta BeautyUlta Beauty(product price)$31 less (69%)

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  27. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Golden 368
    Shade match 73
    $11.99Ulta BeautyUlta Beauty(product price)$33.01 less (73%)

    Matches: Very close colourBoth claim 12-hour wearClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #29 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 59
    $15.99Ulta BeautyUlta Beauty(product price)$29.01 less (64%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Low confidence· Digital match

    View match
  29. #30 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N13 Cocoa
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneLuminous rather than natural finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    34
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Luminous rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation T20C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  4. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Looks identical
    • Deep · Warm · golden undertone

    $32

  6. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Slight colour difference
    • Deep tan · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Deep Cool 2, against Smashbox Always On Skin-Balancing Foundation in T20C. Every attribute compared, with its share of the score.

ComparedYour shadeT20CClosest matchDeep Cool 2Score
Shade match55% of overall97
Colour95#8a523b#8f543bLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, dry, oilyBoth marketed for combination/​dry/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Deep Cool 2.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel
  • Adds SPF 45

Different

  • Light rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

20 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapBoth water-based; silicone high vs high

Where to buy Deep Cool 2

Match price
$49Ulta BeautyUlta Beauty
Costs $4 more

Your shade $45 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.