Always On Skin-Balancing Foundation D20W dupes and alternatives Smashbox
Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7
The equivalent shade and the most similar foundation overall.
- Overall match
- 87out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 52
- Skin (Skin suitability)
- 100
- Shade match
- 93out of 100
- Colour
- 89
- Depth
- 97
- Undertone
- 100
Your shade $45 at Ulta Beauty · product price; shade not separately priced
Where to buy Cocoa DG7
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Smashbox Always On Skin-Balancing Foundation D20W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

520W
Rare Beauty Liquid Touch Brightening Concealer, shade 520W
- Very close colour
- Deep · Warm · golden undertone
$24
NC55
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
Truffle
Mocha 11
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11
- Very close colour
- Deep · Olive · warm olive undertone
$39
22NW
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
C10
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7, against Smashbox Always On Skin-Balancing Foundation in D20W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7.
Same or better
- $11 less
- Very close colour
- Same warm undertone
- Same natural finish
- Medium rather than full coverage
- Both claim not settling into lines
- Claims a lightweight feel
- Adds SPF 15
Different
- No long-wear claim
- Does not claim transfer resistance
- Does not claim colour stability
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy Cocoa DG7
Your shade $45 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.