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Always On Skin-Balancing Foundation D20W dupes and alternatives Smashbox

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 360

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
D20WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
The match
Maybelline
360
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$28.01 less (62%)

Your shade $45 at Ulta Beauty · lowest price $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
D20WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
The match
PÜR
Cocoa DG7
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
52
Skin (Skin suitability)
100
Match price
$34Ulta BeautyUlta Beauty
$11 less (24%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $60SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim 12-hour wearBoth claim transfer resistance

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm olive

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    130 Sienna
    Shade match 90
    $14.97WalmartWalmart$30.03 less (67%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC60
    Shade match 86
    $39SephoraSephora$6 less (13%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with rich neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D20W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Very close colour
    • Deep · Warm · golden undertone

    $24

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  3. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Looks identical
    • Deep

    $14.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 360, against Smashbox Always On Skin-Balancing Foundation in D20W. Every attribute compared, with its share of the score.

ComparedYour shadeD20WClosest shade match360Score
Shade match55% of overall98
Colour97#88542d#885129Looks identicalColour difference 1.1 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 360.

Same or better

  • $28.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7, against Smashbox Always On Skin-Balancing Foundation in D20W. Every attribute compared, with its share of the score.

ComparedYour shadeD20WClosest overall alternativeCocoa DG7Score
Shade match55% of overall93
Colour89#88542d#875a36Very close colourColour difference 2.5 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 360

Match price
$16.99Ulta BeautyUlta Beauty
$28.01 less (62%)

Your shade $45 at Ulta Beauty · lowest price $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7

Match price
$34Ulta BeautyUlta Beauty
$11 less (24%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.