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Always On Skin-Balancing Foundation D30W dupes and alternatives Smashbox

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches without alcohol denat.

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 472W Henna

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
D30WChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Make Up For Ever
472W Henna
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
88out of 100
Colour
82
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $4 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dermablend Flawless Creator Liquid Foundation Drops 75W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
D30WChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Dermablend
75W
Depth and undertone: Very deep · Warm · yellow
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    445
    Shade match 83
    $44SephoraSephora$1 less (2%)

    Matches: Same natural finishBoth claim transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Deep 35 Warm
    Shade match 84
    $41Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Walnut (NW-092)
    Shade match 86
    $58SephoraSephoraCosts $13 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Chai
    Shade match 77
    $49SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  5. #7 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B160
    Shade match 79
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a lightweight feel

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$29.01 less (64%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Low confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    38Y
    Shade match 76
    $24SephoraSephora$21 less (47%)

    Matches: Same warm undertoneSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    516W
    Shade match 75
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm bronze undertones

    High confidence· Digital match

    View match
  9. #11 · about-face

    THE PERFORMER Skin-Focused Foundation

    D3OLIVE
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW47
    Shade match 78
    $39SephoraSephora$6 less (13%)

    Matches: Same warm undertoneSame full coverageBoth claim transfer resistance

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with soft warm red undertones

    High confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    27W
    Shade match 75
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame natural finishBoth claim colour stability

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  12. #14 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R1
    Shade match 85
    $69SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  13. #15 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    474WO Bronze
    Shade match 81
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  14. #16 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 67
    $3.89$5.99Ulta BeautyUlta Beauty$41.11 less (91%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim colour stability

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    73
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    472WO Copper
    Shade match 80
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly lighterOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · LORAC

    PRO Soft Focus Longwear Foundation

    25
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)$7 less (16%)

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Juvia's Place

    I am Magic Natural Radiance Foundation

    230 Malawi
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)$21 less (47%)

    Matches: Similar undertone (neutral vs warm)

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    485
    Shade match 71
    $44SephoraSephora$1 less (2%)

    Matches: Same natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. #21 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 096
    Shade match 73
    $42Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for very deep skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F14.9NC
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Same warm undertoneSame full coverage

    Differences: Slightly lighterMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  21. #23 · LORAC

    PRO Soft Focus Longwear Foundation

    24
    Shade match 79
    $38Ulta BeautyUlta Beauty(product price)$7 less (16%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 74
    $38Ulta BeautyUlta Beauty$7 less (16%)

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  23. #25 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 69
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same natural finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  24. #26 · L.A. Girl

    Pro.Matte Foundation

    Cappucino
    Shade match 78
    $9.49CVSCVS$35.51 less (79%)

    Matches: Similar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. #27 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Tan 7W
    Shade match 83
    $36SephoraSephora$9 less (20%)

    Matches: Same warm undertoneClaims a skin-like finishClaims a lightweight feel

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: deep - rich / warm

    Medium confidence· Digital match

    View match
  26. #28 · Too Faced

    Born This Way Soft Matte Foundation

    Chai
    Shade match 80
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D30W (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 472W Henna, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.

ComparedYour shadeD30WClosest shade match472W HennaScore
Shade match55% of overall88
Colour82#6d3e0a#79400fClose colourColour difference 3.4 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.4
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 472W Henna.

Same or better

  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Dermablend Flawless Creator Liquid Foundation Drops in 75W, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.

ComparedYour shadeD30WClosest overall alternative75WScore
Shade match55% of overall86
Colour78#6d3e0a#653813Close colourColour difference 3.9 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 75W.

Same or better

  • $3 less
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim 16-hour wear
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 472W Henna

Best price
$49SephoraSephora
Costs $4 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dermablend Flawless Creator Liquid Foundation Drops 75W

Best price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.