Always On Skin-Balancing Foundation L10W dupes and alternatives Smashbox
4.3 (1,324)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
76
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light to medium skin with warm undertones
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
64
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with warm undertone
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
76
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
62
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
62
Wear & performance
61
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim transfer resistance
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
67
Wear & performance
73
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
The closest shade to Smashbox Always On Skin-Balancing Foundation L10W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Creamy Vanilla, against Smashbox Always On Skin-Balancing Foundation in L10W. Every attribute compared, with its share of the score.
ComparedYour shadeL10WClosest shade matchCreamy VanillaHow they compareScore
Shade match55% of overall98
Colour60%97#f1c998#eec698Looks identicalColour difference 1.1 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 130W, against Smashbox Always On Skin-Balancing Foundation in L10W. Every attribute compared, with its share of the score.
ComparedYour shadeL10WClosest overall alternative130WHow they compareScore
Shade match55% of overall97
Colour60%96#f1c998#ecc79aLooks identicalColour difference 1.2 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (11%)
