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Always On Skin-Balancing Foundation M20W dupes and alternatives Smashbox

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revlon PhotoReady Lift & Fill Skin Tint 120 Light Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
M20WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
The match
Revlon
120 Light Medium
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.59Ulta BeautyUlta Beauty
$32.41 less (72%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
M20WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
33 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
80
Match price
$8Ulta BeautyUlta Beauty
$37 less (82%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $48SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with warm undertones

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC38
    Shade match 98
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with peachy golden undertones

    High confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 95
    $69SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $40SephoraSephora$5 less (11%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $48SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  6. Shade match 91
    $48SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral golden undertones

    High confidence· Digital match

    View match
  7. Shade match 98
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 97
    $47SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    46
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep warm-golden

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 95
    $55SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 98 Cream Caramel
    Shade match 91
    $39SephoraSephora$6 less (13%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim 12-hour wearBoth claim transfer resistance

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm olive

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 78 Nutty
    Shade match 82
    $41Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    46
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation M20W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  5. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revlon PhotoReady Lift & Fill Skin Tint in 120 Light Medium, against Smashbox Always On Skin-Balancing Foundation in M20W. Every attribute compared, with its share of the score.

ComparedYour shadeM20WClosest shade match120 Light MediumScore
Shade match55% of overall99
Colour99#c99566#c89568Looks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared66
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon PhotoReady Lift & Fill Skin Tint in 120 Light Medium.

Same or better

  • $32.41 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Light rather than full coverage
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm, against Smashbox Always On Skin-Balancing Foundation in M20W. Every attribute compared, with its share of the score.

ComparedYour shadeM20WClosest overall alternative33 Medium WarmScore
Shade match55% of overall96
Colour93#c99566#cb9162Very close colourColour difference 1.8 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm.

Same or better

  • $37 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Revlon PhotoReady Lift & Fill Skin Tint 120 Light Medium

Best price
$12.59Ulta BeautyUlta Beauty
$32.41 less (72%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm

Match price
$8Ulta BeautyUlta Beauty
$37 less (82%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.