Beautler.Your beauty butler

Always On Skin-Balancing Foundation M30N dupes and alternatives Smashbox

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with SPF, without talc.

  • 28 matches have no SPF listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 520W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
M30NChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Lancôme
520W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
87
Depth
96
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as mediumWhy it matches
Best price
$53SephoraSephora
Costs $8 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    510N
    Shade match 40
    $53Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as deep, yours as mediumMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Described as deep, yours as medium · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with neutral yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation M30N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Slight colour difference
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 520W, against Smashbox Always On Skin-Balancing Foundation in M30N. Every attribute compared, with its share of the score.

ComparedYour shadeM30NClosest shade match520WScore
Shade match55% of overall40
Colour87#9f694d#986646Very close colourColour difference 2.7 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.5
Retailer descriptionMediumDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 57/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 520W.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Adds SPF 27

Different

  • Retailer describes it as deep, yours as medium
  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/oily skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 27
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 520W

Best price
$53SephoraSephora
Costs $8 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.