Always On Skin-Balancing Foundation M30N dupes and alternatives Smashbox
4.3 (1,324)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$22Ulta Beauty(product price)$23 less (51%)3.5 (42)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
91
Wear & performance
49
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
81
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
81
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Slightly deeper· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
81
Wear & performance
52
Skin suitability
100
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
73
Wear & performance
46
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$16Ulta Beauty(product price)$29 less (64%)4.3 (699)
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$16Ulta Beauty(product price)$29 less (64%)4.3 (699)
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Differences: Radiant rather than natural finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
67
Wear & performance
47
Skin suitability
100
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Differences: Radiant rather than natural finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
67
Wear & performance
47
Skin suitability
100
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
$11.99Ulta Beauty(product price)$33.01 less (73%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim 12-hour wear
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
67
Wear & performance
52
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$6.99Ulta Beauty(product price)$38.01 less (84%)3.8 (142)
Matches: Near-identical swatch colour
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium tan with golden undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
81
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
64
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
$13.99Ulta Beauty(product price)$31.01 less (69%)4.3 (33,167)
Matches: Same natural finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
81
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
62
Wear & performance
47
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
89
Finish & visual result
46
Wear & performance
40
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Claims a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
83
Finish & visual result
49
Wear & performance
49
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with warm undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Described as deep, yours as medium· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Described as deep, yours as medium · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Described as deep, yours as medium· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
40
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Described as deep, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm deep golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Described as deep, yours as medium· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Described as deep, yours as medium · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral yellow undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
Matches: Same neutral undertone· Same natural finish
Differences: Described as deep, yours as medium· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
91
Wear & performance
47
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as deep, yours as medium · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium
The closest shade to Smashbox Always On Skin-Balancing Foundation M30N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte CC color-correcting tinted serum in Rich, against Smashbox Always On Skin-Balancing Foundation in M30N. Every attribute compared, with its share of the score.
ComparedYour shadeM30NClosest matchRichHow they compareScore
Shade match55% of overall98
Colour60%96#9f694d#a2674aLooks identicalColour difference 1.2 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$23 less (51%)
