Beautler.Your beauty butler

Always On Skin-Balancing Foundation F30N dupes and alternatives Smashbox

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 4 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
F30NChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Charlotte Tilbury
4 Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
F30NChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
IT Cosmetics
Light Medium
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Best price
$39SephoraSephora
$6 less (13%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 97
    $24Ulta BeautyUlta Beauty(product price)$21 less (47%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 95
    $41SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Radiant Longwear Foundation

    Vienna - Light 4.5
    Shade match 88
    $55SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: L4.5 - light with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $40SephoraSephora$5 less (11%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$26.01 less (58%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 99
    $15.99Ulta BeautyUlta Beauty$29.01 less (64%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 99
    $32SephoraSephora$13 less (29%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral light sand

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    14 Fair Cool
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Yepoda

    The Dewy Day

    2N
    Shade match 98
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: Light shade with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · TIRTIR

    Mask Fit AI Filter Cushion

    17N VANILLA
    Shade match 99
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    99
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  12. Shade match 98
    $45Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for very light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N1 Neutral Light
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Lifter Stix Multi-Use Face Stick

    05
    Shade match 89
    $12.99Ulta BeautyUlta Beauty$32.01 less (71%)

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: warm fair

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N2 Neutral Light
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$31.01 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 18 Cream Whip
    Shade match 93
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Warm
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: extra fair with peachy undertone for very pale skin

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  19. #21 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    101N Porcelain
    Shade match 96
    $49SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very fair skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 93
    $39SephoraSephora$6 less (13%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Neutral
    Shade match 98
    $52SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Cool
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: fair with rosy undertone for pale skin

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishBoth claim colour stability

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 98
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  26. #28 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.25 ZWEI.25
    Shade match 97
    $52Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  27. Shade match 99
    $69Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Radiant rather than natural finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    49
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation F30N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Looks identical
    • Fair · Neutral undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Looks identical
    • Fair · Neutral undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N02

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $35

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 20 Fair

    Clinique Even Better All-Over Concealer + Eraser, shade CN 20 Fair

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $22

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral, against Smashbox Always On Skin-Balancing Foundation in F30N. Every attribute compared, with its share of the score.

ComparedYour shadeF30NClosest shade match4 NeutralScore
Shade match55% of overall99
Colour99#efcbab#eecaabLooks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium, against Smashbox Always On Skin-Balancing Foundation in F30N. Every attribute compared, with its share of the score.

ComparedYour shadeF30NClosest overall alternativeLight MediumScore
Shade match55% of overall98
Colour97#efcbab#f1caaaLooks identicalColour difference 1.0 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Adds SPF 50

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 4 Neutral

Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium

Best price
$39SephoraSephora
$6 less (13%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.