Beautler.Your beauty butler

Always On Skin-Balancing Foundation L20N dupes and alternatives Smashbox

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Haus Labs Triclone Skin Tech Medium Coverage Foundation 300 Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
L20NChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Haus Labs
300 Medium
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 25 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
L20NChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
25 Light Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
80
Best price
$8Ulta BeautyUlta Beauty
$37 less (82%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    11.5N
    Shade match 97
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability

    Retailer shade note: neutral beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintone with with neutral warm undertones

    High confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC16
    Shade match 97
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: fair light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 98
    $32SephoraSephora$13 less (29%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral camel

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Superbalanced Makeup Foundation

    43 Nude Beige
    Shade match 94
    $43Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $44SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with cool undertones

    High confidence· Digital match

    View match
  12. Shade match 90
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with neutral olive undertones

    High confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 205 N
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 98
    $45Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishBoth claim colour stability

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishBoth claim colour stability

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with cool undertone

    Medium confidence· Digital match

    View match
  17. #19 · Dior

    Forever Skin Glow Foundation

    3N Neutral
    Shade match 98
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    47
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Supernatural Complexion Stick

    16 Light Neutral
    Shade match 96
    $18.20$26Ulta BeautyUlta Beauty$26.80 less (60%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  19. #21 · Dior

    Forever Skin Glow Foundation

    3.5N Neutral
    Shade match 96
    $60SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertone

    Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    47
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: fair or light skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  21. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 20 C
    Shade match 89
    $49SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Medium Beige
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$32.01 less (71%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  23. #25 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6N
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$31 less (69%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  24. Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    52
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 90
    $52SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation L20N (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $42

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Looks identical
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 300 Medium, against Smashbox Always On Skin-Balancing Foundation in L20N. Every attribute compared, with its share of the score.

ComparedYour shadeL20NClosest shade match300 MediumScore
Shade match55% of overall99
Colour98#dbae8d#d8ad8dLooks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 300 Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 25 Light Neutral, against Smashbox Always On Skin-Balancing Foundation in L20N. Every attribute compared, with its share of the score.

ComparedYour shadeL20NClosest overall alternative25 Light NeutralScore
Shade match55% of overall96
Colour95#dbae8d#dbb294Looks identicalColour difference 1.5 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 25 Light Neutral.

Same or better

  • $37 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Medium Coverage Foundation 300 Medium

Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 25 Light Neutral

Best price
$8Ulta BeautyUlta Beauty
$37 less (82%)

Your shade $45 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.