Brown · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
SephoraYour shade $25 at Ulta Beauty
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at Sephora
Ulta Beauty$29View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Same neutral undertoneSame longevity: 16-hour wearBoth claim smudge and transfer
No material differences in the data we have.
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: plum-bronze
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame neutral undertoneBoth claim waterproof
Differences: 8-hour wear rather than 16-hour wear (longevity)Does not claim smudge and transfer
Looks identical
Ingredients (not scored): 54% ingredient overlap
Differences: 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Retailer shade note: neutral chocolate brown
High confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraSame priceMatches: Very close colourBoth claim smudge and transferBoth claim waterproof
Differences: Cool rather than neutral undertoneNude rather than brownLong-wearing rather than 16-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than brown · Long-wearing rather than 16-hour wear (longevity)
Retailer shade note: dark chocolate nude
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraSame priceMatches: Very close colourSame longevity: 16-hour wearBoth claim smudge and transfer
Differences: Cool rather than neutral undertoneNude rather than brown
Very close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than brown
Retailer shade note: mauve-nude
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Very close colourBoth claim smudge and transferBoth claim waterproof
Differences: Cool rather than neutral undertone8-hour wear rather than 16-hour wear (longevity)
Very close colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Cool rather than neutral undertone · 8-hour wear rather than 16-hour wear (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSame neutral undertoneBoth claim smudge and transfer
Differences: 24-hour wear rather than 16-hour wear (longevity)Does not claim waterproof
Very close colour · Opaque
Ingredients (not scored): 79% ingredient overlap
Differences: 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep, rich brown with a neutral undertone
High confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraSame priceMatches: Very close colourSame longevity: 16-hour wearBoth claim smudge and transfer
Differences: Cool rather than neutral undertoneBerry rather than brown
Very close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than brown
Retailer shade note: deep red wine
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: Cool rather than neutral undertone8-hour wear rather than 16-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Cool rather than neutral undertone · 8-hour wear rather than 16-hour wear (longevity)
Retailer shade note: cool taupe brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$10.01 less (40%)Matches: Same neutral undertoneBoth claim waterproofClaims hydration
Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer
Close colour
Ingredients (not scored): 14% ingredient overlap
Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta Beauty$13.01 less (52%)Matches: Near-identical swatch colourBoth claim smudge and transferClaims comfort
Differences: Cool rather than neutral undertonePlum rather than brown8-hour wear rather than 16-hour wear (longevity)
Looks identical · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Plum rather than brown · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep chestnut plum
High confidence· Digital match
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$19 less (76%)Matches: Same neutral undertoneSame format and precision: pencil
Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (44%)Matches: Very close colourClaims hydration
Differences: Cool rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer
Very close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: dark brown
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$15 less (60%)Matches: Very close colour
Differences: Warm rather than neutral undertone10-hour wear rather than 16-hour wear (longevity)Does not claim smudge and transfer
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · 10-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: warm brown
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautyUlta Beauty(product price)$19 less (76%)Matches: Same neutral undertoneSame format and precision: pencil
Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: true brown
High confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (84%)Matches: Very close colourBoth claim waterproofSame format and precision: pencil
Differences: Cool rather than neutral undertoneNude rather than brown8-hour wear rather than 16-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than brown · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Retailer shade note: nude
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta Beauty
CVS$4.99View at CVS
Walmart$8.97View at WalmartUlta Beauty(product price)$19 less (76%)Matches: Same format and precision: pencilClaims hydration
Differences: Cool rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: plum-brown
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta Beauty(product price)$17 less (68%)Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: Warm rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 79% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity)
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$10.01 less (40%)Matches: Both claim waterproofClaims hydration
Differences: Warm rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer
Close colour
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Amazon$8.69View at AmazonUlta Beauty$14.99View at Ulta BeautySephora$1 less (4%)Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: LighterCool rather than neutral undertone8-hour wear rather than 16-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · 8-hour wear rather than 16-hour wear (longevity)
Retailer shade note: cool brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$7 less (28%)Matches: Both claim smudge and transferBoth claim waterproofClaims comfort
Differences: Cool rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity)
Retailer shade note: plum brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta Beauty$6 less (24%)Matches: Same neutral undertoneBoth claim smudge and transferSame format and precision: pencil
Differences: Lighter24-hour wear rather than 16-hour wear (longevity)Does not claim waterproof
Slight colour difference
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep brown
Medium confidence· Digital match
Kylie Cosmetics Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautySephoraCosts $9 moreMatches: Same neutral undertoneSame format and precision: pencilClaims comfort
Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: espresso
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$19 less (76%)Matches: Same format and precision: pencilClaims hydration
Differences: Warm rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: soft warm brown
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyCVS$6.59View at CVSSephora$2 less (8%)Matches: Both claim smudge and transferSame format and precision: pencilClaims hydration
Differences: LighterCool rather than neutral undertoneNot listed rather than 16-hour wear (longevity)
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Not listed rather than 16-hour wear (longevity) · Does not claim waterproof
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same neutral undertoneBoth claim smudge and transferClaims comfort
Differences: Nude rather than brown24-hour wear rather than 16-hour wear (longevity)Does not claim waterproof
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than brown · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: a rich brown nude
Medium confidence· Digital match
Bobbi Brown Lip Tint Liner & Sheer Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $2 moreMatches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil
Differences: LighterCool rather than neutral undertonePlum rather than brown
Close colour · Matte
Ingredients (not scored): 73% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Plum rather than brown · Long-wearing rather than 16-hour wear (longevity)
Retailer shade note: deep burgundy
High confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$6 less (24%)Matches: Both claim smudge and transferSame format and precision: pencilClaims comfort
Differences: LighterWarm rather than neutral undertoneLong-wearing rather than 16-hour wear (longevity)
Slight colour difference · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep brown
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautySephoraSame priceMatches: Same longevity: 16-hour wearBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourDeeperCool rather than neutral undertone
Slight colour difference · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cool rather than neutral undertone
Retailer shade note: cool brown
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$15.51 less (62%)Matches: Same format and precision: pencil
Differences: Warm rather than neutral undertoneNot listed rather than 16-hour wear (longevity)Does not claim smudge and transfer
Close colour · Satin
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: warm deep brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyShowing 12 of 29 matches
Hourglass Shape and Sculpt Lip Liner in Candid 5, against Smashbox Studio Extreme Longwear Lip Liner in Deep Walnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Shape and Sculpt Lip Liner in Candid 5.
Weighted ingredient similarity 64%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
