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Soft Glide Lip Liner Moka dupes and alternatives SOSHE Beauty

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Fenty Beauty Trace'd Out Pencil Lip Liner I Woodn't

The equivalent shade and the most similar lip liner overall.

Your shade
SOSHE Beauty
MokaChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: —
The match
Fenty Beauty
I Woodn't
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte
Overall match
76out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
50
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
40
Shade match
98out of 100
Colour
96
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $4 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Morphe

    Signature Lip Pencil

    Showtime
    Shade match 89
    $7Ulta BeautyUlta Beauty(product price)$13 less (65%)

    Matches: Same neutral undertoneBoth claim comfort

    Differences: Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  2. #3 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Foxy Brown
    Shade match 90
    $28SephoraSephoraCosts $8 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than neutral undertone6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · 6-hour wear rather than not listed (longevity)

    Retailer shade note: velvety suede

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nude Truffle
    Shade match 88
    $6Ulta BeautyUlta Beauty$14 less (70%)

    Matches: Very close colourBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Lipglazer Glossy Liner

    Chestnut
    Shade match 86
    $25SephoraSephoraCosts $5 more

    Matches: Very close colourBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep warm brown

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Up To No Good
    Shade match 86
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #7 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Nude Sketch
    Shade match 85
    $24Ulta BeautyUlta BeautyCosts $4 more

    Matches: Claims smudge and transferClaims waterproofBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: medium neutral golden brown

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Blurfiller Blurring Lip Contour

    Worth It Intense
    Shade match 83
    $12.99Ulta BeautyUlta Beauty$7.01 less (35%)

    Close colour

    Differences: Warm rather than neutral undertoneDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep red brown

    Medium confidence· Digital match

    View match
  8. #9 · Milani

    Understatement Lip Liner

    Saucy Toffee
    Shade match 83
    $4.99$9.99Ulta BeautyUlta Beauty$15.01 less (75%)

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  9. #10 · Essence

    8H Matte Comfort Lipliner

    11 Chestnut Perfection
    Shade match 83
    $3.99Ulta BeautyUlta Beauty(product price)$16.01 less (80%)

    Matches: Claims waterproofBoth claim comfort

    Differences: Warm rather than neutral undertone8-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Rebel Kind
    Shade match 83
    $8Ulta BeautyUlta Beauty$12 less (60%)

    Matches: Claims smudge and transferClaims waterproofBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  11. #12 · Refy

    Lip Blur Lip Liner

    Stone
    Shade match 78
    $24SephoraSephoraCosts $4 more

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: light beige brown

    Medium confidence· Digital match

    View match
  12. #13 · Lancôme

    Lip Idôle Lip Shaper

    63 Roasted Cocoa
    Shade match 82
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneClaims waterproof

    Differences: Deeper8-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · 8-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    No Equivalent
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$12 less (60%)

    Matches: Claims smudge and transferClaims waterproofBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  14. #15 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Lace Bodice
    Shade match 77
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Claims smudge and transferBoth claim comfortBoth claim hydration

    Differences: LighterCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  15. #16 · Revlon

    ColorStay Multi-Liner

    As Is
    Shade match 78
    $11.99Ulta BeautyUlta Beauty$8.01 less (40%)

    Matches: Claims smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  16. #17 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Push-Up Pout
    Shade match 76
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Claims smudge and transferBoth claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  17. #18 · Kylie Cosmetics

    Plumping Lip Liner

    Pecan
    Shade match 78
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Claims smudge and transferBoth claim comfort

    Differences: LighterWarm rather than neutral undertone24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone · 24-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm mid-tone brown

    Medium confidence· Digital match

    View match
  18. #19 · Fara Homidi

    Smudge & Contour Lip Pencil

    Bruni
    Shade match 77
    $36SephoraSephoraCosts $16 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: very deep, dark brown with a hint of warmth

    Medium confidence· Digital match

    View match
  19. Shade match 76
    $21SephoraSephoraCosts $1 more

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  20. Shade match 75
    $22SephoraSephoraCosts $2 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Syringe Sienna
    Shade match 78
    $10Ulta BeautyUlta Beauty$10 less (50%)

    Matches: Same neutral undertone

    Differences: Deeper10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · 10-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  22. #23 · Westman Atelier

    Lip Shape Defining Lip Liner

    Mink
    Shade match 73
    $34SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: espresso

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Lipglazer Glossy Liner

    Root For Me
    Shade match 75
    $25SephoraSephoraCosts $5 more

    Matches: Both claim hydration

    Differences: DeeperCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: cool deep neutral

    Medium confidence· Digital match

    View match
  24. #25 · Morphe

    Signature Lip Pencil

    Brulee
    Shade match 71
    $7Ulta BeautyUlta Beauty(product price)$13 less (65%)

    Matches: Both claim comfort

    Differences: LighterWarm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Touch Up Taupe
    Shade match 77
    $10Ulta BeautyUlta Beauty$10 less (50%)

    Opaque

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  26. #27 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    608 Limitless Brown
    Shade match 74
    $26SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: Rich Chocolate Brown

    Medium confidence· Digital match

    View match
  27. #28 · Kylie Cosmetics

    Plumping Lip Liner

    Toffee
    Shade match 73
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same neutral undertoneClaims smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colour24-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · 24-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  28. #29 · Kylie Cosmetics

    Precision Pout Lip Liner

    Cocoa
    Shade match 73
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Claims smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  29. #30 · Morphe

    Signature Lip Pencil

    Other Half
    Shade match 68
    $7Ulta BeautyUlta Beauty(product price)$13 less (65%)

    Matches: Same neutral undertoneBoth claim comfort

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Retailer shade note: rich red-brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Fenty Beauty Trace'd Out Pencil Lip Liner in I Woodn't, against SOSHE Beauty Soft Glide Lip Liner in Moka. Every attribute compared, with its share of the score.

ComparedYour shadeMokaClosest matchI Woodn'tScore
Shade match60% of overall98
Colour96#6f452e#6f4531Looks identicalColour difference 1.2 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Trace'd Out Pencil Lip Liner in I Woodn't.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims smudge and transfer
  • Claims waterproof

Different

  • 8-hour wear longevity instead of not listed
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiontrue brownneutral brown
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy I Woodn't

Best price
$24SephoraSephora
Costs $4 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.