Red · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $25 at Ulta Beauty
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$14 less (56%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: warm mahogany red
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$10.97View at Walmart
Target$10.99View at TargetUlta Beautyfrom $11 · product priceView at Ulta Beauty
CVS$11.89View at CVSWalmart$21.94View at WalmartCVS$10.51 less (42%)Matches: Very close colourSame warm undertoneSame opacity: opaque
Differences: Plum rather than redDoes not claim comfort
Very close colour · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Plum rather than red · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Sephora$9 less (36%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: LighterBrown rather than red
Close colour · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Lighter · Brown rather than red
Retailer shade note: matte orange brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$18 less (72%)Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort
Differences: LighterBuildable rather than opaque (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Buildable rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: terracotta brick red
High confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Same priceMatches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim transfer resistance
Retailer shade note: brick red
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$12.51 less (50%)Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration
Differences: LighterNot listed rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: warm medium red
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Neutral rather than warm undertoneNot listed rather than 12-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: dark red
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $17 moreMatches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: Mahogany red
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Very close colourSame longevity: 12-hour wearBoth claim hydration
Differences: Cool rather than warm undertoneDoes not claim transfer resistanceDoes not claim comfort
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: berry red
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$12.01 less (48%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: LighterNude rather than redBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Nude rather than red · Buildable rather than opaque (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep warm-nude
High confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephoraCosts $14 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Cool rather than warm undertoneNot listed rather than 12-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: blue red
High confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$9 less (36%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourCool rather than warm undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone
Retailer shade note: matte burgundy red
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $4 moreMatches: Both claim transfer resistanceBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneBerry rather than redBuildable rather than opaque (opacity)
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than red · Buildable rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: rich cool berry
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta BeautyCosts $23 moreMatches: Same warm undertoneBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: a brown red
Medium confidence· Digital match
Dior Addict Glass Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephora$9 less (36%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterCool rather than warm undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone
Retailer shade note: matte red cherry red
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $2 moreMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Plum rather than redDoes not claim transfer resistanceDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 35% ingredient overlap
Differences: Plum rather than red · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: deep/warm plum
High confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same finish: matteSame opacity: opaqueBoth claim hydration
Differences: Cool rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $25 moreMatches: Very close colourBoth claim comfortBoth claim hydration
Differences: Neutral rather than warm undertoneSheer tint rather than matte (finish)Sheer rather than opaque (opacity)
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Sheer tint rather than matte (finish) · Sheer rather than opaque (opacity) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: sheer black cherry
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephora$3 less (12%)Matches: Same opacity: opaqueBoth claim hydration
Differences: LighterCool rather than warm undertoneNot listed rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: crimson-berry red
Medium confidence· Digital match
Glossier Ultralip High Shine Lipstick with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$9 less (36%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourBrown rather than red
Visibly different colour · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than red
Retailer shade note: matte chocolate brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $23 moreMatches: Same opacity: opaqueBoth claim hydration
Differences: Noticeably different swatch colourCool rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same warm undertoneSame opacity: opaqueBoth claim comfort
Differences: Plum rather than redNot listed rather than 12-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Plum rather than red · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: warm dark plum
High confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourCool rather than warm undertoneGlossy rather than matte (finish)
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Glossy rather than matte (finish)
Retailer shade note: merlot red
High confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$11.01 less (44%)Matches: Both claim transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneBerry rather than redDoes not claim hydration
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than red · Does not claim hydration
Retailer shade note: deep wine
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$13.99View at Ulta BeautyUlta BeautyCosts $28 moreMatches: Both claim hydration
Differences: Neutral rather than warm undertoneBrown rather than redNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Brown rather than red · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Medium confidence· Digital match
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephoraCosts $14 moreMatches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourRose rather than redNot listed rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than red · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: brown rose
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$12.01 less (48%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterBrown rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than red · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: intense warm brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at Target
Walgreens$10.99View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Noticeably different swatch colourLighterCool rather than warm undertone
Slight colour difference · Matte · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Sheer rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: plum red
High confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyShowing 12 of 28 matches
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Devoted to Chili, against Stila Stay All Day Liquid Lipstick Matte in Bordeaux. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Devoted to Chili.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
MAC Cosmetics Retro Matte Liquid Lipstick in Carnivorous, against Stila Stay All Day Liquid Lipstick Matte in Bordeaux. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Retro Matte Liquid Lipstick in Carnivorous.
Weighted ingredient similarity 37%. Ingredients only affect results through the filters.
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse Devoted to Chili
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Retro Matte Liquid Lipstick Carnivorous
Ulta BeautyYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
