Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
24 of 31 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $24 at Ulta Beauty
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $14 moreMatches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: light (cool pink)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: matte rose
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$5.51 less (23%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Buildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: fair with cool neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
SephoraCosts $45 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $15 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $15 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $18 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: L2 - very light with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$5.01 less (21%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10.01 less (42%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $22.90 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautyUlta Beauty(product price)Costs $15.50 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: for very fair warm skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$5.01 less (21%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensUlta Beauty(product price)$5.01 less (21%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $45 moreMatches: Near-identical swatch colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69 · low stockView at Macy'sShowing 12 of 22 matches
The closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Fair 1C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1C
$38
NW11
$30
120C
Crème Brulee
1R02
$35
16N fair-light neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 2C, against SUBTL. Beauty Stackable BB Powder Foundation Single in Fair 1C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 2C.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F3, against SUBTL. Beauty Stackable BB Powder Foundation Single in Fair 1C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F3.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation 2C
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F3
SephoraYour shade $24 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
