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Stackable BB Powder Foundation Single Light 2W dupes and alternatives SUBTL. Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Lifter Stix Multi-Use Face Stick 25

The equivalent shade and the most similar foundation overall.

Your shade
SUBTL. Beauty
Light 2WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Maybelline
25
Depth and undertone: Medium · Warm
Finish and coverage: Natural finish
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
74
Skin (Skin suitability)
50
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$11.01 less (46%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Overall 84
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Overall 82
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Overall 80
    $41Ulta BeautyUlta BeautyCosts $17 more

    Matches: Near-identical swatch colourSame warm undertoneClaims long-wearing

    Differences: Matte rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Overall 82
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light-medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Overall 85
    $54Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Overall 83
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Overall 80
    $9.12WalmartWalmart$14.88 less (62%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Overall 81
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Overall 79
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Overall 80
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 250 W
    Overall 76
    $16Ulta BeautyUlta Beauty$8 less (33%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Overall 77
    $9.03WalmartWalmart$14.97 less (62%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #14 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Overall 87
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. #15 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Overall 76
    $14.40$24Ulta BeautyUlta Beauty$9.60 less (40%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #16 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Overall 87
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #17 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Overall 83
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Overall 73
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  18. Overall 73
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  19. #20 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N09 Veil
    Overall 71
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    36
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Luminous rather than natural finish · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Overall 80
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  21. #22 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Overall 79
    $51.50Ulta BeautyUlta Beauty(product price)Costs $27.50 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  22. #23 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Overall 74
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Near-identical swatch colourClaims 30-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Overall 73
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Near-identical swatch colourClaims long-wearingAdds SPF 30

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  24. #25 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Overall 76
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #26 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Overall 75
    $14.99TargetTarget$9.01 less (38%)

    Matches: Same natural finishSame medium coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  26. #27 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Overall 74
    $30TargetTargetCosts $6 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  27. Overall 71
    $14.59TargetTarget$9.41 less (39%)

    Matches: Both claim a blurring effectClaims long-wearingAdds SPF 15

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  28. #29 · KimChi Chic Beauty

    A Really Good Foundation

    111M
    Overall 74
    $29Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourClaims long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: Light/Medium with Cool Undertones

    Medium confidence· Digital match

    View match
  29. Overall 70
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame medium coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light medium, cool rosy

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Light 2W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Stix Multi-Use Face Stick in 25, against SUBTL. Beauty Stackable BB Powder Foundation Single in Light 2W. Every attribute compared, with its share of the score.

ComparedYour shadeLight 2WClosest match25Score
Shade match55% of overall98
Colour97#d7996a#d6976aLooks identicalColour difference 0.9 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 25.

Same or better

  • $11.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Both claim not settling into lines

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs none

Where to buy 25

Match price
$12.99Ulta BeautyUlta Beauty
$11.01 less (46%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.