Beautler.Your beauty butler

Lip Butter Balm Treatment for Hydration + Nourishing Shine Strawberry Soft Serve dupes and alternatives Summer Fridays

Pink · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Too Faced Kissing Juicy Tint Lip Balm Bubblegum

The equivalent shade and the most similar lip gloss overall.

The match
Too Faced
Bubblegum
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: High shine
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Shade match
98out of 100
Colour
97
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $4 more

Your shade $24 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Kissing Juicy Tint Lip Balm

    Strawberry Frosting
    Shade match 88
    $28SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: hot pink

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Éclair
    Shade match 93
    $6Ulta BeautyUlta Beauty(product price)$18 less (75%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  3. #4 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Watermelon Kiwi
    Shade match 91
    $16SephoraSephora$8 less (33%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Sheer tint · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: sheer baby pink

    Medium confidence· Digital match

    View match
  4. #5 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Blossom
    Shade match 93
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: vibrant blue-toned baby pink

    High confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Vanilla Cream Pie
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$18 less (75%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Mauve rather than pink

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  6. #7 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    1B Pink Sunrise
    Shade match 81
    $43SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper

    Retailer shade note: clear sheer pink

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Wattabrat
    Shade match 86
    $23SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: 3d baby pink shimmer

    Medium confidence· Digital match

    View match
  8. #9 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Say Less
    Shade match 77
    $26SephoraSephoraCosts $2 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: rich milky pink

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: Juicy Finish

    Medium confidence· Digital match

    View match
  10. #11 · Gisou

    Honey Infused Hydrating Lip Oil

    Raspberry Swirl
    Shade match 81
    $28SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: Sheer Cool Pink

    High confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Merengue
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$18 less (75%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Purple rather than pink

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Purple rather than pink

    Retailer shade note: pink lilac

    High confidence· Digital match

    View match
  12. #13 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Sugar Poppy
    Shade match 97
    $11.99Ulta BeautyUlta Beauty$12.01 less (50%)

    Matches: Near-identical swatch colourSame cool undertoneClaims non-sticky

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Sheer tint · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer pink tint

    Medium confidence· Digital match

    View match
  13. #14 · Pat McGrath Labs

    Lust: Gloss

    Prima Donna
    Shade match 97
    $29Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame cool undertoneClaims non-sticky

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: mid tone cool pink

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $33Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $18SephoraSephora$6 less (25%)

    Matches: Very close colourSame cool undertoneClaims non-sticky

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: rose pink

    Medium confidence· Digital match

    View match
  16. #17 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk Fair
    Shade match 86
    $37Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: cool nude pink

    Medium confidence· Digital match

    View match
  17. #18 · Dior

    Addict Lip Maximizer Plumping Gloss

    010 Holographic Pink
    Shade match 86
    $42SephoraSephoraCosts $18 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: a holographic pink

    Medium confidence· Digital match

    View match
  18. Shade match 74
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same longevity: long-wearingClaims non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneMauve rather than pink

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Mauve rather than pink

    Medium confidence· Digital match

    View match
  19. #20 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    $weetmouth
    Shade match 72
    $23SephoraSephora$1 less (4%)

    Matches: Same longevity: long-wearingClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: shimmering soft pink

    Medium confidence· Digital match

    View match
  20. #21 · Armani Beauty

    Prisma Glass Hydrating Lip Gloss with Squalane

    05 Berry Beam
    Shade match 84
    $40SephoraSephoraCosts $16 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: DeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Not listed rather than long-wearing (longevity)

    Retailer shade note: raspberry pink

    Medium confidence· Digital match

    View match
  21. Shade match 70
    $24SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Noticeably different swatch colourRose rather than pink

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Rose rather than pink

    Retailer shade note: Cool, Vintage Rose with a Golden-Champagne Pearl Finish | Lemon Meringue Pie Scent

    High confidence· Digital match

    View match
  22. Shade match 87
    $12.99Ulta BeautyUlta Beauty$11.01 less (46%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer milky pink

    Medium confidence· Digital match

    View match
  23. #24 · Dior

    Addict Lip Glow Balm

    001 Pink
    Shade match 79
    $42SephoraSephoraCosts $18 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: DeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Not listed rather than long-wearing (longevity)

    Retailer shade note: a light pink cool undertone

    Medium confidence· Digital match

    View match
  24. #25 · NARS

    Afterglow Lip Shine Gloss

    Turkish Delight
    Shade match 79
    $32SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: pink sherbert

    Medium confidence· Digital match

    View match
  25. #26 · Tarte

    Maracuja Juicy Shift

    Cherry Blossom
    Shade match 67
    $27SephoraSephoraCosts $3 more

    Matches: Same longevity: long-wearingClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: pale pink

    Medium confidence· Digital match

    View match
  26. Shade match 67
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink

    Medium confidence· Digital match

    View match
  27. #28 · Lancôme

    Juicy Tubes Original Lip Gloss

    02 Spring Fling
    Shade match 58
    $25SephoraSephoraCosts $1 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertone

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone

    Retailer shade note: creamy millenial pink

    Medium confidence· Digital match

    View match
  28. #29 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    400 Glamingo Pink
    Shade match 81
    $15.20WalmartWalmart$8.80 less (37%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  29. #30 · Armani Beauty

    Prisma Glass Hydrating Lip Gloss with Squalane

    08 Sugar Halo
    Shade match 74
    $40SephoraSephoraCosts $16 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity)

    Retailer shade note: light cool pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Too Faced Kissing Juicy Tint Lip Balm in Bubblegum, against Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine in Strawberry Soft Serve. Every attribute compared, with its share of the score.

ComparedYour shadeStrawberry Soft ServeClosest matchBubblegumScore
Shade match50% of overall98
Colour97#f99eb5#fea1b7Looks identicalColour difference 1.1 (0 is identical)
Depth97LightLightSameDepth difference 1.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Kissing Juicy Tint Lip Balm in Bubblegum.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool baby pinksoft pink
FormatNot listedNot listed
Baseno siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Bubblegum

Best price
$28SephoraSephora
Costs $4 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.