Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte
Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches made for sensitive skin, with medium coverage, without silicones.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear
The equivalent shade: scored on colour, depth and undertone only.
20N Light NeutralChange shade
- 56S Rich Sand
- 8B Porcelain Beige
- 12B Fair Beige
- 18N Fair-Light Neutral
- 12N Fair Neutral
- 20N Light Neutralcurrent shade
- 14N Ivory
- 26N Light-Medium Neutral
- 27S Light-Medium Sand
- 19H Fair-Light Honey
- 32S Medium Sand
- 20B Light Beige
- 32N Medium Neutral
- 34B Medium Beige
- 22G Light Golden
- 36N Medium-Tan Neutral
- 22S Light Sand
- 37H Medium-Tan Honey
- 25H Light Honey
- 42N Tan Neutral
- 26B Light-Medium Beige
- 47N Tan-Teep Neutral
- 51N Deep Neutral
- 51S Deep Sand
- 28G Light-Medium Gold
- 53H Deep Honey
- 28H Light-Medium Honey
- 57N Rich Neutral
- 57H Rich Honey
- 59N Mahogany Neutral
- 60H Mahogany Honey
- 35H Medium Honey
- 61H Espresso Honey
- 63N Espresso Neutral
- 37S Medium-Tan Sand
- 39B Medium-Tan Beige
- 42H Tan Honey
- 44G Tan Golden
- 44S Tan Sand
- 46S Tan-Deep Sand
- 47H Tan-Deep Honey
- 48G Tan-Deep Golden
- 54G Deep Golden
- Shade match
- 97out of 100
- Colour
- 96
- Depth
- 100
- Undertone
- 100
SephoraYour shade $42 at Ulta Beauty
Where to buy 0.5C Big Bear
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraClosest overall alternative: Fièra Cosmetics All-in-Wonder Concealer + Foundation Light
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
20N Light NeutralChange shade
- 56S Rich Sand
- 8B Porcelain Beige
- 12B Fair Beige
- 18N Fair-Light Neutral
- 12N Fair Neutral
- 20N Light Neutralcurrent shade
- 14N Ivory
- 26N Light-Medium Neutral
- 27S Light-Medium Sand
- 19H Fair-Light Honey
- 32S Medium Sand
- 20B Light Beige
- 32N Medium Neutral
- 34B Medium Beige
- 22G Light Golden
- 36N Medium-Tan Neutral
- 22S Light Sand
- 37H Medium-Tan Honey
- 25H Light Honey
- 42N Tan Neutral
- 26B Light-Medium Beige
- 47N Tan-Teep Neutral
- 51N Deep Neutral
- 51S Deep Sand
- 28G Light-Medium Gold
- 53H Deep Honey
- 28H Light-Medium Honey
- 57N Rich Neutral
- 57H Rich Honey
- 59N Mahogany Neutral
- 60H Mahogany Honey
- 35H Medium Honey
- 61H Espresso Honey
- 63N Espresso Neutral
- 37S Medium-Tan Sand
- 39B Medium-Tan Beige
- 42H Tan Honey
- 44G Tan Golden
- 44S Tan Sand
- 46S Tan-Deep Sand
- 47H Tan-Deep Honey
- 48G Tan-Deep Golden
- 54G Deep Golden
- Overall match
- 77out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 51
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 84
Ulta BeautyYour shade $42 at Ulta Beauty
Where to buy Light
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
1 Fair
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair
- Very close colour
- Very fair · Cool undertone
$36
001 Cool Ivory
Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory
- Very close colour
- Very fair · Cool undertone
$10.99
325 Eggshell
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell
- Looks identical
- Very fair
$15.99
Tone 2.5 C
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.5 C
- Close colour
- Very fair · Cool undertone
$32
W1
L'Oréal Paris True Match Radiant Serum Concealer, shade W1
- Close colour
- Very fair · Cool undertone
$16.99
Very Light 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1
- Close colour
- Very fair · Neutral undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear.
Same or better
- $6 less
- Near-identical swatch colour
- Same cool undertone
- Medium rather than full coverage
- Both claim 16-hour wear
- Both claim a lightweight feel
- No fragrance listed
Different
- Radiant finish instead of matte
- No blurring effect claimed
- Does not claim not settling into lines
- Not marketed for normal/combination/oily skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Light, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Light.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Both claim not settling into lines
- Both claim a lightweight feel
- No fragrance listed
Different
- Neutral rather than cool undertone
- Radiant finish instead of matte
- No long-wear claim
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear
SephoraYour shade $42 at Ulta Beauty
Closest overall alternative
Fièra Cosmetics All-in-Wonder Concealer + Foundation Light
Ulta BeautyYour shade $42 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.