Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte
3.4 (2,267)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
66
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: most fair with cool undertones
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
47
Wear & performance
82
Skin suitability
28
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
93
Wear & performance
49
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Matches: Both claim a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
73
Wear & performance
63
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
51
Wear & performance
68
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
$25Ulta Beauty(product price)$17 less (40%)4.2 (812)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Same matte finish· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
74
Wear & performance
72
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
66
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: most fair with neutral undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade20N Light NeutralClosest shade match0.5C Big BearHow they compareScore
Shade match55% of overall97
Colour60%96#f9e9df#f5e7dcLooks identicalColour difference 1.3 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit Red Cushion in 13C FAIR, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade20N Light NeutralClosest overall alternative13C FAIRHow they compareScore
Shade match55% of overall97
Colour60%96#f9e9df#f3e3d9Looks identicalColour difference 1.3 (0 is identical)
Overall match 91/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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