Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $11 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$30.81 less (73%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (62%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartWalmart$30.03 less (72%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$23.01 less (55%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)$23.01 less (55%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$20 less (48%)Matches: Very close colourSame warm undertoneNo fragrance listed
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (55%)Matches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (55%)Matches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$28.01 less (67%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$23.01 less (55%)Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyWalgreens$19.99View at WalgreensCVS$21.39View at CVSTarget$31.51 less (75%)Matches: Very close colourSame warm undertoneBoth claim not settling into lines
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at TargetCVS$11.99View at CVSTarget$27.41 less (65%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetTarget$27.01 less (64%)Natural · Medium coverage
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)Costs $9.50 moreMatches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishLight rather than full coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta Beauty
Sephora$3 less (7%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Described as very fair, yours as medium
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as very fair, yours as medium
Retailer shade note: very fair beige with golden undertone for very fair skin
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $12 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear
Differences: Slightly deeperDescribed as light, yours as mediumSlightly cooler undertone
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Described as light, yours as medium · Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Described as light, yours as mediumSlightly cooler undertoneNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light, yours as medium · Slightly cooler undertone · No blurring effect claimed
Retailer shade note: light with neutral rosy undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Described as light, yours as mediumOlive rather than warm undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light, yours as medium · Olive rather than warm undertone · No blurring effect claimed
Retailer shade note: light with warm subtle olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Described as light, yours as mediumNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as light, yours as medium · No blurring effect claimed
Retailer shade note: light with neutral peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sTarget$12 less (29%)Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$2 less (5%)Matches: Very close colourSame matte finishSame full coverage
Differences: Described as light, yours as mediumNeutral rather than warm undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Described as light, yours as medium · Neutral rather than warm undertone · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: for light skin with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$32.20 less (77%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Described as fair, yours as mediumBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Described as fair, yours as medium · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a yellow undertone
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Described as fair, yours as mediumSlightly cooler undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Described as fair, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair cool
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$17 less (40%)Matches: Very close colourSame matte finishSame full coverage
Differences: Described as light, yours as mediumNeutral rather than warm undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as light, yours as medium · Neutral rather than warm undertone · No blurring effect claimed
Retailer shade note: light with neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (40%)Matches: Very close colourSame matte finishSame full coverage
Differences: Described as light, yours as mediumSlightly cooler undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as light, yours as medium · Slightly cooler undertone · No blurring effect claimed
Retailer shade note: light with cool undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$4 less (10%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Described as very fair, yours as mediumLight rather than full coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as very fair, yours as medium · Light rather than full coverage
Retailer shade note: lightest shade, for pale to very fair skin
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty$1 less (2%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Described as fair, yours as mediumNeutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as fair, yours as medium · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair neutral
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 32S Medium Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
C2
$16.99
Fair Porcelain
$12.99
355 Vanilla
$15.99
Medium Peach
Very Light 4
$22
011 Vanilla
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 32S Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7.
9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 130 Versatile Porcelaine Divoire I (N), against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 32S Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 130 Versatile Porcelaine Divoire I (N).
6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation NC7
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 130 Versatile Porcelaine Divoire I (N)
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
