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Amazonian Clay 16-Hour Full Coverage Foundation 44G Tan Golden dupes and alternatives Tarte

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free18No drying alcohol19Vegan3Cruelty-free8Oil-free5With SPF1Mineral1

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30 matches

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 362WO Ochre

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
44G Tan GoldenChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
362WO Ochre
Depth and undertone: Deep tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
89
Depth
96
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Clinique Acne Solutions Liquid Makeup Foundation WN 118 Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
44G Tan GoldenChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 118 Amber
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Perth
    Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Same olive undertoneSame full coverageBoth claim 16-hour wear

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    130D
    Shade match 77
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Tan/Deep with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    385
    Shade match 76
    $40SephoraSephora$2 less (5%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than olive undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for tan to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Shade match 87
    $49SephoraSephoraCosts $7 more

    Matches: Same olive undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    400
    Shade match 72
    $40SephoraSephora$2 less (5%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for tan to deep skin with very warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · TIRTIR

    Mask Fit AI Filter Cushion

    39W CARAMEL
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium deep with warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 230 N
    Shade match 85
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    410
    Shade match 71
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · L.A. Girl

    Pro.Matte Foundation

    Golden Bronze
    Shade match 72
    $10Ulta BeautyUlta Beauty$32 less (76%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · L.A. Girl

    Pro.Matte Foundation

    Café
    Shade match 72
    $9Ulta BeautyUlta Beauty(product price)$33 less (79%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium Deep
    Shade match 80
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Both claim a blurring effectClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    10 Mozambique
    Shade match 74
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: warm, golden brown that pops on undertones with sunlit depth

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 112 Ginger
    Shade match 72
    $39Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    470C
    Shade match 66
    $69SephoraSephoraCosts $27 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    66
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 81
    $14.99Ulta BeautyUlta Beauty$27.01 less (64%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    59
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #18 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    345
    Shade match 87
    $44SephoraSephoraCosts $2 more

    Matches: Same olive undertoneClaims transfer resistanceNo fragrance listed

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  17. #19 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 75
    $35Ulta BeautyUlta Beauty$7 less (17%)

    Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    425 Medium Deep
    Shade match 78
    $52SephoraSephoraCosts $10 more

    Matches: Both claim a blurring effectBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    355
    Shade match 75
    $7WalmartWalmart$35 less (83%)

    Matches: Both claim a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    370N Sandalwood
    Shade match 74
    $49SephoraSephoraCosts $7 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for darker tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Revlon

    PhotoReady Lift & Fill Skin Tint

    160 Medium Deep
    Shade match 80
    $12.59$17.99Ulta BeautyUlta Beauty$29.41 less (70%)

    Matches: Both claim a blurring effectBoth claim not settling into linesNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    51
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. #24 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    356W Maple
    Shade match 73
    $49SephoraSephoraCosts $7 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D2
    Shade match 74
    $69SephoraSephoraCosts $27 more

    Matches: Both claim a blurring effectBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: tan to deep peach

    Medium confidence· Digital match

    View match
  24. #26 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    350
    Shade match 79
    $44SephoraSephoraCosts $2 more

    Matches: Claims transfer resistanceNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  25. #27 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B80
    Shade match 73
    $72Ulta BeautyUlta BeautyCosts $30 more

    Matches: Both claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mocha
    Shade match 76
    $22Ulta BeautyUlta Beauty(product price)$20 less (48%)

    Matches: No fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 26
    Shade match 81
    $69SephoraSephoraCosts $27 more

    Matches: Same olive undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    47
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  28. #30 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    385
    Shade match 77
    $44SephoraSephoraCosts $2 more

    Matches: Claims transfer resistanceNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 44G Tan Golden (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Close colour
    • Deep

    $12

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Slight colour difference
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 362WO Ochre, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44G Tan Golden. Every attribute compared, with its share of the score.

ComparedYour shade44G Tan GoldenClosest shade match362WO OchreScore
Shade match55% of overall91
Colour89#9e682c#9e621fVery close colourColour difference 2.4 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 362WO Ochre.

Same or better

  • Very close colour
  • Same olive undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Acne Solutions Liquid Makeup Foundation in WN 118 Amber, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44G Tan Golden. Every attribute compared, with its share of the score.

ComparedYour shade44G Tan GoldenClosest overall alternativeWN 118 AmberScore
Shade match55% of overall85
Colour91#9e682c#a6692cVery close colourColour difference 2.2 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Acne Solutions Liquid Makeup Foundation in WN 118 Amber.

Same or better

  • $3 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 362WO Ochre

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Clinique Acne Solutions Liquid Makeup Foundation WN 118 Amber

Match price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.