Amazonian Clay 16-Hour Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte
3.4 (2,267)·Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
59
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: very fair with neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
93
Wear & performance
49
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
46
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same cool undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
99
Finish & visual result
43
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Givenchy Prisme Libre Glow Serum Blurring Foundation in 1.5C, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.
ComparedYour shade12B Fair BeigeClosest shade match1.5CHow they compareScore
Shade match55% of overall99
Colour60%98#f9decb#fce0cdLooks identicalColour difference 0.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared66
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Natural Matte Longwear Foundation in OSLO, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.
ComparedYour shade12B Fair BeigeClosest overall alternativeOSLOHow they compareScore
Shade match55% of overall97
Colour60%95#f9decb#fde0cfLooks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 92/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $10 more
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