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Amazonian Clay 16-Hour Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Fragrance-free0No drying alcohol2Vegan0Cruelty-free1Oil-free, applied. RemoveWith SPF0Mineral1

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2 of 32

Only showing matches oil-free.

  • 30 matches have no oil-free claim listed and are not shown.

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Dior
1CR IN
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $22 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 120

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
120
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Looks identical
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest shade match1CR INScore
Shade match55% of overall96
Colour94#f9decb#f3d7c3Very close colourColour difference 1.6 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for normal skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest overall alternative120Score
Shade match55% of overall88
Colour95#f9decb#fde2ccVery close colourColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120.

Same or better

  • $2 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

Best price
$64SephoraSephora
Costs $22 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 120

Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.