Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold dupes and alternatives Tarte
3.4 (2,267)·Medium light · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
$20Ulta Beauty(product price)$22 less (52%)4.5 (18)
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
81
Wear & performance
68
Skin suitability
67
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: golden neutral with warm depth
Matches: Very close colour· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
$18.49Ulta Beauty(product price)$23.51 less (56%)4.3 (1,381)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light with warm peachy undertone
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
88
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same full coverage· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
70
Wear & performance
59
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
$24Ulta Beauty(product price)$18 less (43%)4.3 (49)
Matches: Very close colour· Same full coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light medium with yellow undertones
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$23.01 less (55%)4.4 (40,035)
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
43
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
$22Ulta Beauty(product price)$20 less (48%)3.5 (42)
Matches: Very close colour· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Both claim a lightweight feel· No fragrance listed
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
82
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Claims transfer resistance· No fragrance listed
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
55
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
45
Wear & performance
72
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
88
Finish & visual result
47
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
$41Ulta Beauty(product price)$1 less (2%)4.5 (2,588)
Matches: Very close colour· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
83
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light medium with warm yellow undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
90
Finish & visual result
39
Wear & performance
54
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Claims transfer resistance· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
55
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ogee Complexion Perfecting Serum Foundation in Palmetto 2.80N, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28G Light-Medium Gold. Every attribute compared, with its share of the score.
ComparedYour shade28G Light-Medium GoldClosest shade matchPalmetto 2.80NHow they compareScore
Shade match55% of overall96
Colour60%95#ca9f72#cea177Looks identicalColour difference 1.5 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
LORAC PRO Soft Focus Longwear Foundation in 07, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28G Light-Medium Gold. Every attribute compared, with its share of the score.
ComparedYour shade28G Light-Medium GoldClosest overall alternative07How they compareScore
Shade match55% of overall87
Colour60%91#ca9f72#d09f74Very close colourColour difference 2.1 (0 is identical)
Overall match 87/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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