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Amazonian Clay 16-Hour Full Coverage Foundation 36N Medium-Tan Neutral dupes and alternatives Tarte

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 100 Versatile Porcelaine Delicate I (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    20 Fair
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Fair Cool
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Powder Foundation

    Valencia - Very Light 2
    Shade match 86
    $20Ulta BeautyUlta Beauty$22 less (52%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $15.13WalmartWalmart$26.87 less (64%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    6 Fair Neutral
    Shade match 83
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 99
    $18.20$26Ulta BeautyUlta Beauty$23.80 less (57%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    47
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude Ivory
    Shade match 81
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. Shade match 73
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  11. Shade match 93
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame cool undertoneBoth claim 12-hour wear

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    40
    Wear & performance
    81
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair Warm
    Shade match 76
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. Shade match 86
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourClaims transfer resistanceNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  15. Shade match 77
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 71
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  17. #19 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 80
    $14.99TargetTarget$27.01 less (64%)

    Natural · Medium coverage

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  18. #20 · Tarte

    Face Tape Full Coverage Foundation

    16N Fair-Light Neutral
    Shade match 40
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as fair, yours as medium tan

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as fair, yours as medium tan

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    20B Light Beige
    Shade match 40
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as light, yours as medium tan

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as light, yours as medium tan

    Retailer shade note: light skin with cool, pink or rosy undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium tan

    View match
  20. #22 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 40
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as fair, yours as medium tan

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as fair, yours as medium tan

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match
  21. #23 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as fair, yours as medium tanNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as fair, yours as medium tan · Neutral rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: fair with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match
  22. #24 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperDescribed as light, yours as medium tanBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as medium tan · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium tan

    View match
  23. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Described as very fair, yours as medium tanSlightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as very fair, yours as medium tan · Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for very fair warm skin with a subtle peach hue

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium tan

    View match
  24. Shade match 40
    $39.50Ulta BeautyUlta Beauty$2.50 less (6%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as very fair, yours as medium tanNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as very fair, yours as medium tan · Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for very fair neutral skin with a peach hue

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium tan

    View match
  25. #27 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 40
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as fair, yours as medium tanBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as fair, yours as medium tan · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 55
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    55
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  27. #29 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as fair, yours as medium tanNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as fair, yours as medium tan · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair light neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match
  28. Shade match 40
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as fair, yours as medium tanNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as fair, yours as medium tan · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 36N Medium-Tan Neutral (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Looks identical
    • Very fair

    $15.99

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium (for neutral undertones)

    • Very close colour
    • Fair · Neutral undertone

    $14

  3. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Close colour
    • Very fair · Cool undertone

    $16.99

  5. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Close colour
    • Very fair

    $10.99

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    350 Bisque C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 350 Bisque C

    • Close colour
    • Light · Cool · rosy undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade36N Medium-Tan NeutralClosest shade match110Score
Shade match55% of overall99
Colour99#efcfbd#f0cfbcLooks identicalColour difference 0.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims transfer resistance
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 100 Versatile Porcelaine Delicate I (C), against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade36N Medium-Tan NeutralClosest overall alternative100 Versatile Porcelaine Delicate I (C)Score
Shade match55% of overall87
Colour94#efcfbd#eacbbcVery close colourColour difference 1.5 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 100 Versatile Porcelaine Delicate I (C).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110

Best price
$44SephoraSephora
Costs $2 more

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 100 Versatile Porcelaine Delicate I (C)

Best price
$53Ulta BeautyUlta Beauty
Costs $11 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.