Amazonian Clay 16-Hour Full Coverage Foundation 54G Deep Golden dupes and alternatives Tarte
3.4 (2,267)·Rich deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same olive undertone· Both claim a blurring effect
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: for deep skin with warm olive undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: for deeper skin with warm undertones
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
81
Wear & performance
61
Skin suitability
67
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: for very deep skin with bronze neutral undertones
Matches: Same full coverage· Both claim 16-hour wear· Claims transfer resistance
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
70
Wear & performance
72
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: tan to deep skin with warm, yellow undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$25Ulta Beauty(product price)$17 less (40%)4.2 (812)
Matches: Same olive undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Same matte finish· Same full coverage· Claims transfer resistance
Differences: Slightly deeper· Slightly cooler undertone· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
89
Wear & performance
55
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: deep shade with cool undertones 9
Matches: Same matte finish· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
82
Wear & performance
54
Skin suitability
33
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin
Matches: Both claim a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
81
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: deep - neutral, slightly golden
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
77
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
Matches: Same matte finish· Same full coverage· Claims colour stability
Differences: Slightly cooler undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
89
Wear & performance
48
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Same full coverage· Both claim 16-hour wear· Claims transfer resistance
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
70
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-one dark with a neutral undertone
Matches: Same olive undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
47
Wear & performance
54
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deepest with neutral olive undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 54G Deep Golden (Rich deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 096, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 54G Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade54G Deep GoldenClosest matchDeep 096How they compareScore
Shade match55% of overall92
Colour60%88#622e06#6c3202Very close colourColour difference 2.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28 less (67%)
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