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Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 15 Cool

The equivalent shade and the most similar foundation overall.

Best price
$19.99Ulta BeautyUlta Beauty
$22.01 less (52%)

Your shade $42 at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $60SephoraSephoraCosts $18 more

    Matches: Same matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  2. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 67
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Very close colour
    • Very fair · Cool undertone

    $10.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    325 Eggshell

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell

    • Looks identical
    • Very fair

    $15.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.5 C

    • Close colour
    • Very fair · Cool undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Close colour
    • Very fair · Cool undertone

    $16.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Close colour
    • Very fair · Neutral undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 15 Cool, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade20N Light NeutralClosest match15 CoolScore
Shade match55% of overall90
Colour83#f9e9df#ffe6d8Close colourColour difference 3.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 15 Cool.

Same or better

  • $22.01 less
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 15 Cool

Best price
$19.99Ulta BeautyUlta Beauty
$22.01 less (52%)

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.