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Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand dupes and alternatives Tarte

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 17 Medium Olive

The equivalent shade and the most similar foundation overall.

Best price
$14.97WalmartWalmart
$27.03 less (64%)

Your shade $42 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 71
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  3. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterDescribed as light, yours as deepSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as deep · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as deep

    View match
  4. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium rich neutral skin with a subtle golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  5. #6 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 54
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    54
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  6. Shade match 40
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: intense medium shade, neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  7. Shade match 40
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium tan, yours as deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as medium tan, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark-medium shade, neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  8. Shade match 40
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: intense medium shade, rosy undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47S tan-deep sand

    • Very close colour
    • Medium · Warm · golden undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Close colour
    • Medium · Warm · golden undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 17 Medium Olive, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade51S Deep SandClosest match17 Medium OliveScore
Shade match55% of overall86
Colour91#d09b7e#d59777Very close colourColour difference 2.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 17 Medium Olive.

Same or better

  • $27.03 less
  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage

Different

  • Olive rather than warm undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy 17 Medium Olive

Best price
$14.97WalmartWalmart
$27.03 less (64%)

Your shade $42 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.