Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte
Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
Skin type
- Dry0
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with full coverage, in cream form, without talc.
- 4 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Fair Ivory
The equivalent shade and the most similar foundation overall.

20N Light NeutralChange shade
- 56S Rich Sand
- 8B Porcelain Beige
- 12B Fair Beige
- 18N Fair-Light Neutral
- 12N Fair Neutral
- 20N Light Neutralcurrent shade
- 14N Ivory
- 26N Light-Medium Neutral
- 27S Light-Medium Sand
- 19H Fair-Light Honey
- 32S Medium Sand
- 20B Light Beige
- 32N Medium Neutral
- 34B Medium Beige
- 22G Light Golden
- 36N Medium-Tan Neutral
- 22S Light Sand
- 37H Medium-Tan Honey
- 25H Light Honey
- 42N Tan Neutral
- 26B Light-Medium Beige
- 47N Tan-Teep Neutral
- 51N Deep Neutral
- 51S Deep Sand
- 28G Light-Medium Gold
- 53H Deep Honey
- 28H Light-Medium Honey
- 57N Rich Neutral
- 57H Rich Honey
- 59N Mahogany Neutral
- 60H Mahogany Honey
- 35H Medium Honey
- 61H Espresso Honey
- 63N Espresso Neutral
- 37S Medium-Tan Sand
- 39B Medium-Tan Beige
- 42H Tan Honey
- 44G Tan Golden
- 44S Tan Sand
- 46S Tan-Deep Sand
- 47H Tan-Deep Honey
- 48G Tan-Deep Golden
- 54G Deep Golden
- Overall match
- 74out of 100
- Shade (Shade match)
- 73
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 67
- Shade match
- 73out of 100
- Colour
- 77
- Depth
- 100
- Undertone
- 45
Your shade $42 at Ulta Beauty
Where to buy Fair Ivory
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
1 Fair
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair
- Very close colour
- Very fair · Cool undertone
$36
001 Cool Ivory
Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory
- Very close colour
- Very fair · Cool undertone
$10.99
325 Eggshell
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell
- Looks identical
- Very fair
$15.99

Tone 2.5 C
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.5 C
- Close colour
- Very fair · Cool undertone
$32
W1
L'Oréal Paris True Match Radiant Serum Concealer, shade W1
- Close colour
- Very fair · Cool undertone
$16.99

Very Light 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1
- Close colour
- Very fair · Neutral undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Ivory, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Ivory.
Same or better
- $3 less
- Same matte finish
- Same full coverage
- Both claim a blurring effect
- No fragrance listed
- Adds SPF 40
Different
- Small colour difference on the swatch
- Slightly warmer undertone
- No long-wear claim
- Does not claim not settling into lines
- Does not claim a lightweight feel
- Not marketed for normal skin
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Where to buy Fair Ivory
Your shade $42 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.