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Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol6Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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12 of 30

Only showing matches made for normal skin, with full coverage.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit Red Cushion 13C FAIR

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
20N Light NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
TIRTIR
13C FAIR
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$17 less (40%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    000N
    Shade match 86
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains drying alcohol

    Retailer shade note: ultra fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · TIRTIR

    Mask Fit AI Filter Cushion

    10C SHELL
    Shade match 91
    $25Ulta BeautyUlta Beauty$17 less (40%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  3. #4 · TIRTIR

    Mask Fit Red Cushion

    10C SHELL
    Shade match 87
    $25Ulta BeautyUlta Beauty$17 less (40%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  4. #5 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  5. #6 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: fair light with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    I am Magic Powder Foundation

    Santiago - Very Light 3
    Shade match 77
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same matte finishSame full coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 82
    $11.19$15.99Ulta BeautyUlta Beauty$30.81 less (73%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    46
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    43
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl
    Shade match 71
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    102
    Shade match 74
    $11.19$15.99Ulta BeautyUlta Beauty$30.81 less (73%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #12 · Juvia's Place

    I am Magic Powder Foundation

    Oslo - Very Light 4
    Shade match 71
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same matte finishSame full coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Very close colour
    • Very fair · Cool undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    325 Eggshell

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.5 C

    • Close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Close colour
    • Very fair · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit Red Cushion in 13C FAIR, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade20N Light NeutralClosest match13C FAIRScore
Shade match55% of overall97
Colour96#f9e9df#f3e3d9Looks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 13C FAIR.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 13C FAIR

Match price
$25Ulta BeautyUlta Beauty
$17 less (40%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.