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Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, with a radiant finish.

  • 1 match has no finish listed and is not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Light
    Shade match 89
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    51
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Haleys Beauty

    Re-form Luminous Skin Foundation

    1.75 Fair - Cool
    Shade match 96
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Retailer shade note: 1.75 Fair - Cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20N Light Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Very close colour
    • Very fair · Cool undertone

    $10.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    325 Eggshell

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell

    • Looks identical
    • Very fair

    $15.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.5 C

    • Close colour
    • Very fair · Cool undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Close colour
    • Very fair · Cool undertone

    $16.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Close colour
    • Very fair · Neutral undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade20N Light NeutralClosest shade match0.5C Big BearScore
Shade match55% of overall97
Colour96#f9e9df#f5e7dcLooks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN1, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade20N Light NeutralClosest overall alternativeRN1Score
Shade match55% of overall97
Colour94#f9e9df#feebdeVery close colourColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity9016-hour wear18-hour wearClose18-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN1.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim a blurring effect
  • Both claim 18-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear

Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN1

Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.