Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold dupes and alternatives Tarte
3.4 (2,267)·Medium light · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$22Ulta Beauty(product price)$20 less (48%)3.5 (42)
Matches: Very close colour· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milani Conceal + Perfect Blur Out Skin Tint Stick in 006, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28G Light-Medium Gold. Every attribute compared, with its share of the score.
ComparedYour shade28G Light-Medium GoldClosest match006How they compareScore
Shade match55% of overall89
Colour60%96#ca9f72#caa077Looks identicalColour difference 1.1 (0 is identical)
Overall match 78/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$20 less (48%)
Target
View at Sephora
