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Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold dupes and alternatives Tarte

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ogee Complexion Perfecting Serum Foundation Palmetto 2.80N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Armani Beauty Luminous Silk Foundation 3.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    27S Light-Medium Sand
    Shade match 85
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light-medium (neutral)

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    5.75
    Shade match 86
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: light medium, neutral golden

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 86
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  5. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  6. Shade match 82
    $70Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourClaims transfer resistanceNo fragrance listed

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    45
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourClaims transfer resistanceNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28G Light-Medium Gold (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3WO Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WO Warm Olive

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $42

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Close colour
    • Light medium · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ogee Complexion Perfecting Serum Foundation in Palmetto 2.80N, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28G Light-Medium Gold. Every attribute compared, with its share of the score.

ComparedYour shade28G Light-Medium GoldClosest shade matchPalmetto 2.80NScore
Shade match55% of overall96
Colour95#ca9f72#cea177Looks identicalColour difference 1.5 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Complexion Perfecting Serum Foundation in Palmetto 2.80N.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Armani Beauty Luminous Silk Foundation in 3.5, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28G Light-Medium Gold. Every attribute compared, with its share of the score.

ComparedYour shade28G Light-Medium GoldClosest overall alternative3.5Score
Shade match55% of overall91
Colour98#ca9f72#c89f71Looks identicalColour difference 0.8 (0 is identical)
Depth100Medium lightMediumCloseDepth difference: 0.3
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 3.5.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Ogee Complexion Perfecting Serum Foundation Palmetto 2.80N

Match price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Armani Beauty Luminous Silk Foundation 3.5

Best price
$69SephoraSephora
Costs $27 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.