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Amazonian Clay 16-Hour Full Coverage Foundation 35H Medium Honey dupes and alternatives Tarte

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Haus Labs Triclone Skin Tech Medium Coverage Foundation 340 Medium

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD101

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $14.50Ulta BeautyUlta Beauty$27.50 less (65%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · Live Tinted

    HUESTICK Complexion Stick

    09 Medium
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I am Magic Powder Foundation

    Cameroon - Tan 4
    Shade match 90
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$27.50 less (65%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium Shade with neutral undertoness

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $5.60$8Ulta BeautyUlta Beauty$36.40 less (87%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $56Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $14.95Ulta BeautyUlta Beauty$27.05 less (64%)

    Matches: Near-identical swatch colourSame matte finishNo fragrance listed

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  13. #15 · Yepoda

    The Dewy Day

    5W
    Shade match 95
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 76
    $69Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Shade match 97
    $30Ulta BeautyUlta Beauty$12 less (29%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight-medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    36
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Radiant · Light-medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Light-medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Retailer shade note: Medium with warm golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 35H Medium Honey (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  3. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Close colour
    • Medium tan · Warm · golden undertone

    $39

  6. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Close colour
    • Medium tan · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest shade match340 MediumScore
Shade match55% of overall99
Colour98#ba8058#b78059Looks identicalColour difference 0.8 (0 is identical)
Depth99Medium tanTanCloseDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD101, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest overall alternativeBD101Score
Shade match55% of overall96
Colour94#ba8058#bc855cVery close colourColour difference 1.7 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.2
Retailer descriptionMediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD101.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Medium Coverage Foundation 340 Medium

Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD101

Match price
$69Ulta BeautyUlta Beauty
Costs $27 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.