Amazonian Clay 16-Hour Full Coverage Foundation 36N Medium-Tan Neutral dupes and alternatives Tarte
3.4 (2,267)·Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Claims transfer resistance· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
55
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$41Ulta Beauty(product price)$1 less (2%)4.7 (920)
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Described as fair, yours as medium tan· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
40
Finish & visual result
67
Wear & performance
100
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as fair, yours as medium tan · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair light neutral
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium tan
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 36N Medium-Tan Neutral (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade36N Medium-Tan NeutralClosest shade match110How they compareScore
Shade match55% of overall99
Colour60%99#efcfbd#f0cfbcLooks identicalColour difference 0.4 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Complexion Crush Foundation in Fair Cool, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade36N Medium-Tan NeutralClosest overall alternativeFair CoolHow they compareScore
Shade match55% of overall93
Colour60%90#efcfbd#f1d5c1Very close colourColour difference 2.3 (0 is identical)
Depth15%96FairVery fairCloseDepth difference: 2.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$30 less (71%)
