Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige dupes and alternatives Tarte
3.4 (2,267)·Medium tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
72
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin
Retailer shade note: tan skin w/ neutral to golden undertones
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: No blurring effect claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: No blurring effect claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
89
Wear & performance
40
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
91
Finish & visual result
51
Wear & performance
63
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
73
Wear & performance
72
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Cool 4, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 39B Medium-Tan Beige. Every attribute compared, with its share of the score.
ComparedYour shade39B Medium-Tan BeigeClosest shade matchMedium Cool 4How they compareScore
Shade match55% of overall96
Colour60%94#b6825b#bc8660Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared40
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared81
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/oily skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Cool Honey (NC-062), against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 39B Medium-Tan Beige. Every attribute compared, with its share of the score.
Finish & visual result25% of overall · 3 of 4 compared74
Finish35%100MatteMatteSameSame matte finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$27.50 less (65%)
