Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand dupes and alternatives Tarte
3.4 (2,267)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
71
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$18.49Ulta Beauty(product price)$23.51 less (56%)4.3 (1,381)
Matches: Same warm undertone· Claims a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
65
Finish & visual result
67
Wear & performance
54
Skin suitability
84
Visibly different colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: deep tan with warm yellow undertone
Matches: Claims a skin-like finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Olive rather than warm undertone
Score details
Shade match
58
Finish & visual result
58
Wear & performance
86
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: deep tan with golden neutral undertone
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Olive rather than warm undertone
Score details
Shade match
55
Finish & visual result
70
Wear & performance
54
Skin suitability
100
Visibly different colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: TAN WITH NEUTRAL OLIVE UNDERTONES
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 230 N, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44S Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade44S Tan SandClosest matchTan 230 NHow they compareScore
Shade match55% of overall75
Colour60%75#8d601c#9c621dClose colourColour difference 4.3 (0 is identical)
Depth15%94DeepDeep tanCloseDepth difference: 3.4
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 72/100Shade match 75/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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