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Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand dupes and alternatives Tarte

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF1Mineral4

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 26 Medium Warm

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
51S Deep SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
58
Wear (Wear & performance)
68
Skin (Skin suitability)
90
Shade match
80out of 100
Colour
not scored yet
Depth
93
Undertone
100
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 71
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Medium Tan 18
    Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium rich neutral skin with a subtle golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 54
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    54
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47S tan-deep sand

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 26 Medium Warm, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade51S Deep SandClosest match26 Medium WarmScore
Shade match55% of overall80
Colournot comparable#d09b7eNo swatchNot comparedNo swatch colour on one side
Depth93MediumMediumSameDepth difference: 3.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 73/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $12 less
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 26 Medium Warm

Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.