Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand dupes and alternatives Tarte
3.4 (2,267)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$18.99Ulta Beauty(product price)$23.01 less (55%)4.2 (18,317)
Matches: Very close colour
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
55
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
66
Wear & performance
68
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$39Ulta Beauty(product price)$3 less (7%)4.4 (7,185)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Differences: Olive rather than warm undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than warm undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same warm undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
55
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Both claim a blurring effect· No fragrance listed
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
76
Finish & visual result
40
Wear & performance
81
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Matches: Very close colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
76
Finish & visual result
40
Wear & performance
81
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish· No fragrance listed
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
75
Finish & visual result
40
Wear & performance
81
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
54
Finish & visual result
58
Wear & performance
68
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium, yours as deep· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: intense medium shade, neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium tan, yours as deep· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium tan, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium, yours as deep· Slightly cooler undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: intense medium shade, rosy undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Honey, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.
ComparedYour shade51S Deep SandClosest shade matchRich HoneyHow they compareScore
Shade match55% of overall98
Colour60%97#d09b7e#d59d7fLooks identicalColour difference 1.0 (0 is identical)
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyDry, oily, sensitiveBoth marketed for oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Pro-Matte Foundation in 107.5 Ivory Beige, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.
ComparedYour shade51S Deep SandClosest overall alternative107.5 Ivory BeigeHow they compareScore
Shade match55% of overall89
Colour60%97#d09b7e#cf9c7dLooks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Walmart
Ulta Beauty$1 less (2%)
