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Amazonian Clay 16-Hour Full Coverage Foundation 54G Deep Golden dupes and alternatives Tarte

Rich deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 474WO Bronze

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Tiramisu

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    476W Graphite
    Shade match 85
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for deeper skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 78
    $38SephoraSephora$4 less (10%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: true neutral

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Hazelnut
    Shade match 74
    $48SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest with rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 75
    $38SephoraSephora$4 less (10%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    28.5 N
    Shade match 77
    $48SephoraSephoraCosts $6 more

    Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Too Faced

    Born This Way Soft Matte Foundation

    Cocoa
    Shade match 72
    $48SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 34
    Shade match 88
    $69SephoraSephoraCosts $27 more

    Matches: Same olive undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    47
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deepest with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 54G Deep Golden (Rich deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61G espresso golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden

    • Slight colour difference
    • Rich deep · Olive undertone

    $32

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 474WO Bronze, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 54G Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade54G Deep GoldenClosest shade match474WO BronzeScore
Shade match55% of overall88
Colour87#622e06#693710Very close colourColour difference 2.7 (0 is identical)
Depth89Rich deepVery deepCloseDepth difference: 4.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 474WO Bronze.

Same or better

  • Very close colour
  • Same olive undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Tiramisu, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 54G Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade54G Deep GoldenClosest overall alternativeTiramisuScore
Shade match55% of overall81
Colour84#622e06#6e320eClose colourColour difference 3.1 (0 is identical)
Depth91Rich deepVery deepCloseDepth difference: 4.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Tiramisu.

Same or better

  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 474WO Bronze

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Tiramisu

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.