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Amazonian Clay Blurring Powder Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Babassu Foundcealer Dewy Foundation SPF 20 8B Porcelain Beige

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

Closest overall alternative: L'Oréal Paris Infallible Cushion Foundation 20 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Best price
$19.99Ulta BeautyUlta Beauty
$20.01 less (50%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    50 Neutral
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  2. Shade match 87
    $58SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 87
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $69Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $60SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    High confidence· Digital match

    View match
  6. #8 · Yepoda

    The Dewy Day

    2C
    Shade match 98
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    28

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Light shade with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1W Brioche
    Shade match 79
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  8. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 81
    $37SephoraSephora$3 less (8%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    170

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170

    • Looks identical
    • Very fair · Cool undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Looks identical
    • Very fair · Cool undertone

    $16.99

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

  5. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Very close colour
    • Fair · Cool undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Close colour
    • Very fair · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 8B Porcelain Beige, against Tarte Amazonian Clay Blurring Powder Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest shade match8B Porcelain BeigeScore
Shade match55% of overall99
Colour99#fcdabe#fad9bdLooks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 8B Porcelain Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapPowder-based vs water-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Cushion Foundation in 20 Cool, against Tarte Amazonian Clay Blurring Powder Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest overall alternative20 CoolScore
Shade match55% of overall96
Colour93#fcdabe#ffdfc7Very close colourColour difference 1.7 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 20 Cool.

Same or better

  • $20.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Tarte Babassu Foundcealer Dewy Foundation SPF 20 8B Porcelain Beige

Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

Closest overall alternative

L'Oréal Paris Infallible Cushion Foundation 20 Cool

Best price
$19.99Ulta BeautyUlta Beauty
$20.01 less (50%)

Your shade $40 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.