Beautler.Your beauty butler

Amazonian Clay Blurring Powder Foundation 20B Light Beige dupes and alternatives Tarte

Medium light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol12Vegan5Cruelty-free6Oil-free0With SPF1Mineral2

Avoid an ingredient

Sort

13 of 30

Only showing matches with medium coverage.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 12 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Matte · Medium coverage
The match
Smashbox
Light Medium 12 Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $1 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Matte · Medium coverage
The match
Make Up For Ever
1R12 - Cool Ivory
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
62
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $9 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Hydra Nude Foundation

    2CR Cool Rosy
    Shade match 91
    $60Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    160
    Shade match 90
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim

    Retailer shade note: light medium with rosy peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N2 Ecru
    Shade match 88
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium 10
    Shade match 91
    $39.50Ulta BeautyUlta Beauty$0.50 less (1%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: light/medium skin w/ cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    6.5
    Shade match 85
    $60Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2C2 Soft Sand
    Shade match 88
    $54SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    HY-GLAM Powder Foundation

    R4
    Shade match 91
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: light rosy

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    12N Major
    Shade match 83
    $47SephoraSephoraCosts $7 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: light-medium neutral-peach

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 15 Cool
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty$24 less (60%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 81
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 20B Light Beige (Medium light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Looks identical
    • Medium light · Cool undertone

    $34

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Very close colour
    • Medium light · Cool · rosy undertone

    $32

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Very close colour
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool Rosy

    • Close colour
    • Light medium · Cool · rosy undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool, against Tarte Amazonian Clay Blurring Powder Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest shade matchLight Medium 12 CoolScore
Shade match55% of overall93
Colour89#dda58e#e0aa8eVery close colourColour difference 2.4 (0 is identical)
Depth96Medium lightLight mediumCloseDepth difference: 2.2
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Why the closest overall alternative works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory, against Tarte Amazonian Clay Blurring Powder Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest overall alternative1R12 - Cool IvoryScore
Shade match55% of overall90
Colour85#dda58e#d0a088Very close colourColour difference 3.0 (0 is identical)
Depth92Medium lightMedium lightSameDepth difference: 3.8
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing

Different

  • Radiant finish instead of matte
  • Not marketed for oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs moderate
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 12 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $1 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory

Best price
$49SephoraSephora
Costs $9 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.